It’s been a while since we saw colour quite like this - we’ve even tested it on the dance floor, and it stays put all night! Which is why we're loving Maybelline Color Tattoo 24hr Cream Gel Shadow (R99.95 each).
Why is the colour so fabulous? It's patented technology which delivers ink-like saturated colour (thus the name) combined with a super blendable gel-like texture.
It's so easy to apply it too! For a slight pop of colour just use a liner brush, or for a bolder look, just cover your whole lid.
It's available in 5 glistening shades: Eternal Gold, Endless Purple (this is the one we tried, and it certainly lived up to its name), Turquoise Forever, Permanent Taupe and Timeless Black.
Emmy is the daughter of a sailor, animal loving, coffee addicted, beauty product junkie editor of rouge.