The 'Twilight Saga' heartthrob is reportedly set to be named the new face of the renowned French fashion house's line of men's fragrances and will star in an advertising campaign in the coming months.
According to E! News, the deal is for three years with a source close to the actor stating: "Rob likes the brand."
If the deal goes ahead, R-Patz will be following in the footsteps of his on and off screen girlfriend Kristen Stewart, who is the face of Balenciaga fragrances.
When Kristen spoke about her relationship with the Spanish design house, she explained: "Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always knew and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That's the way it is."
The creative director of Balenciaga, Nicolas Ghesquiere, insisted Kristen was great for Balenciaga because of her "progressive character". He said: "Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. "From her early appearance in Panic Room to her independent choice of 'Welcome to the Rileys', I've always sensed her progressive character."
We’re happy that this star couple have moved on in a positive way and are feeling (and smelling) great. We can't wait to get our hands on a bottle!