Yesterday, global sports brand PUMA announced their partnership with singer, actress, and producer Selena Gomez, who will be working with the brand to design new products and create eye-catching marketing campaigns. Her first appearance for the brand? A campaign for the Phenom, an upcoming women’s footwear line. “Being part of the PUMA family is very exciting for me,” says Selena. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I’m hoping that we can create something special together. We already have some really cool projects in the works.”
We think Selena is a great match for PUMA – not only because she fits with the company’s brand values, but also because of her powerful influence over young women, her integrity, hustle, and drive to succeed. It’s clear from her enthusiasm that her work with the brand will involve more than simply appearing in ad campaigns; instead she’ll be an active voice for the brand’s consumers themselves. What’s more, the partnership will also give Selena the opportunity to work with PUMA in supporting causes close to her heart, allowing her to give back in an even bigger and more valuable way.
We can’t wait to see what these two have in store for us over the coming months – and we can’t wait for the Selena-branded billboards either!
Want more breaking celebrity news? Click here.
