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Women are proudly showcasing their natural hair in this viral #curlslikeus social media campaign

Curly-haired and proud? It’s time to join the #curlslikeus campaign. Spearheaded by Rochelle Humes, curly-haired ladies from around the world are sharing selfies to showcase their naturally curly hair – and they look incredible.

Speaking about her decision to start the campaign, Rochelle initially used the hashtag to glean advice on how to condition and manage her curls from her fellow curly-haired ladies out there.

The hashtag quickly took off and 5,000 women have now proudly shared snaps of their curls.

Here are some of our favourites…

Happy Friday! Still adoring this sunshine…still waiting on the tan though… 😍☀️ Hair styled with ✨ @cantubeautyuk define and shine custard ✨ @ecocobeauty curl and wave gel

A post shared by Berneleigh Alyssa Christians(@this_is_bernie_) on Dec 19, 2016 at 6:24am PST

Woah!!!!!! Crushin on @emblu this #curlcrushwednesday 🌀➰➿〰️ #curlslikeus

A post shared by R O C H E L L E H U M E S(@rochellehumes) on Apr 18, 2018 at 12:04pm PDT

This sunny day has me soooo happy – I also found this hair picture and I can’t remember what products I used this day 😫😫😫 it looks sooo good! . Check out my stories to see what fun little parcel I got today 😍 . . . . . #curls #naturallycurly #curlygirl #britishcurlies #ukcurly #curlyhair #curly #bouncecurl #devacurl #boucleme #curlsrock #curlcrush #curlgoals #curlslikeus #curlsfordays #curlsforthegirls #onlycurls #curlies #curleebox #curlcrew #curlcrush #curlyjourney #hairinspo #curlgoals #vegan #vegancurls #gingercurls #cooperhair #curly

A post shared by Sydnie 🌸(@sydnieslittleworld) on Apr 18, 2018 at 11:53am PDT

Woah – face on! 🌚 Refreshed with watered down #cantucustard today. If washday was Monday evening right before bed is today day 2 or 3? #sistersnottwins #ifyouknowyouknow

A post shared by Danielle(@felissyd) on Apr 18, 2018 at 8:45am PDT

Curls are back then 😁 #curlslikeus

A post shared by Aliyah Wilkinson 🇯🇲(@aamwxx) on Apr 17, 2018 at 3:08pm PDT

We asked Rochelle to share the best advice for her fellow curly-haired ladies out there. Take it away, Rochelle…

My go-to products for keeping my curls intact

“It takes a lot less maintenance and getting ready is loads quicker.

Everything I’m using now is completely different to what I was using before. I use the ghd curl hold spray. I also use the ghd air Saharan gold hairdryer with a diffuser now instead of blow-drying my hair straight. I use the diffuser to scrunch-dry my hair.”

Caring for my curls in the sun is essential

I use the ghd heat protect spray with UV protection so that my hair doesn’t get damaged from the sun. I also use coconut oil for everything – face, hair, cooking! And I used it on the girls when they were babies instead of moisturiser, it makes skin so soft. I take it on holiday and use it for multiple purposes.

Taken from GLAMOUR UK. Click here to read the original. 

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