From her beauty collaborations to her fashion campaigns, Kim Kardashian likes to go big when it comes to anything KKW branded. After launching her cosmetics line, Kim is steaming full speed ahead with her newest product: a gorgeous new perfume.
After she unveiled her Kimmoji Hearts Fragrances earlier this year, Kim is back with a brand new fragrance – and it’s inspired by her own body, naturally.
In classic Kim style, she took to Instagram to share a snap of her naked body covered with clay to promote the new fragrance.
A post shared by Kim Kardashian West (@kimkardashian) on Apr 24, 2018 at 2:14pm PDT
‘We took a mold of my body and made it a perfume bottle,’ she captioned the image.
In another image, she shared a teaser of what’s to come, writing:’KKW BODY 4.30 by Vanessa Beecroft #KKWFRAGRANCE.’
Speaking to Business of Fashion recently, Kim explained: “The next fragrance I have coming out in May, KKW Body, is so amazing. It is a sculpture, basically, of my body.
“It’s really cool. The scent is so good, I’m so proud of it. It smells to me like what I would think golden smells like, even though that’s a color and something that’s just luminous.”
Sounds super luxe to us. We can’t wait to get a whiff of Kim’s latest scent.
Kim released her first fragrance back on February 1. Here we breakdown the story behind the scent…
The first hint that KKW beauty was coming
Back in September last year, Kim shared a photo of white orchids that almost went unnoticed in her full of selfies and family shots feed – BUT a mysterious new Instagram account was tagged: @kkwfragrance.
A post shared by Kim Kardashian West (@kimkardashian) on Sep 13, 2017 at 9:59pm PDT
The inspiration
Two months later and the new Insta account had 15,000 followers and a lot of information on the new release. Kim’s first fragrance was inspired by the power of crystals – and the bottle is clearly a replica of the stones; chic and borderline minimalist. We love it.
A post shared by KKW FRAGRANCE (@kkwfragrance) on Nov 3, 2017 at 11:43am PDT
For those that don’t know, it’s believed that crystals have the power to hold onto energies, and can be “programmed” to carry certain types of positive feelings – as well as be used for cleansing, pulling negative feelings from your body.
A post shared by KKW FRAGRANCE (@kkwfragrance) on Nov 1, 2017 at 10:55am PDT
The scents
The fragrance is not actually orchid-based, but floral. The three scents? Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud.
A post shared by KKW FRAGRANCE(@kkwfragrance) on Nov 5, 2017 at 9:22am PST
Just like tuberose, gardenia is usually interpreted as a strong scent that people either love or hate. It can be musky or it can be refreshing – depending if it’s used as the perfume’s base or as a top note.
The campaign
And as anything Kardashian-related, the fragrance came with a photoshoot. A gorgeous Kim Kardashian-West posed with crystal necklaces and natural hair and makeup.
A post shared by KKW FRAGRANCE (@kkwfragrance) on Nov 4, 2017 at 10:34am PDT
A post shared by KKW FRAGRANCE (@kkwfragrance) on Nov 2, 2017 at 12:48pm PDT
Taken from GLAMOUR UK. Click here to read the original.
