Current estimates show there’s roughly 80,000 tons of plastic polluting the Pacific Ocean. That’s almost 73 million kilograms of waste that amounts to an area roughly three times the size of France, and it’s only getting bigger, which is cause for grave concern. But adidas and Parley for the Oceans are looking to put an end to this one kilometre at a time.
adidas has been working with Parley for the Oceans, an organisation that raises awareness about the beauty and fragility of our deep, blue seas, since 2015. Based on the brands’ love of sport and responsibility, adidas and Parley for the Oceans announced the return of Run For The Oceans. This is a global running movement that uses the power of sports to raise awareness for the threat of marine plastic pollution. Through this worldwide initiative, adidas and Parley are calling on their global communities to take action and protect the oceans. For three years the partners have been working together to educate people on the issue, but also showcasing creative solutions such as the use of Parley Ocean Plastic™ for the making of adidas x Parley products.
Taking the initiative to the next level for 2018, adidas will match every kilometre run with US$ 1 – for the first one million kilometres for runners who sign up to the Runtastic app. To get involved, adidas and Parley are hosting a series of runs in several key cities worldwide including LA, New York, Paris, Berlin, London, Barcelona, Milan and Shanghai, and are mobilising the global adidas Runners network to organise weekly running initiatives in 50 adidas Runners communities worldwide.
Runners around the world can also sign up and track their runs on the digital platform Runtastic to contribute and help reach one million kilometres, joining adidas ambassadors Shaunae Miller, Tori Bowie and Wayde Van Niekerk among other high-profile athletes in their efforts to spread the message.
To join the movement download the Runtastic app to track each step between 8 June and 8 July. To find out more about the Run For The Oceans, sign up on their website or Follow the conversation on Instagram using #RunForTheOceans, #adidasParley, #UltraBOOST.