How many times have you looked at images either on social, magazines, on TV and various places that you felt don’t speak you as a woman? According to Dove’s recent study 71% of South African women do not feel represented by everyday media images. That is why following the Dove #ShowUs project , we as a brand felt it was crucial to have a chat with some influential women in the industry and talk about real representation and what it really means to them.
Project #ShowUs started by interrogating how women are represented in the media, and the outcome is startling: 71% of SA women don’t feel represented by SA media, and 75% of SA women say the pressure from media and advertisers drives anxiety around appearance and beauty in general. So it’s no wonder that 8 in 10 in SA women wished media & advertisers did a better job of portraying women of diverse appearance – including age, race, shape & size. Dove believes in helping women realise their full potential,. The brand has taken a number of steps over the years, underpinned by its Real Beauty pledge and vision to make beauty a source of confidence and not anxiety, through the Dove Self-Esteem Project and No Digital Distortion Mark, the brand looks to liberate women from the narrow definition of beauty”like the Real Beauty Pledge, the Dove Self-Esteem Project, and the No Digital Distortion Mark.
Dove took action in partnership with Girlgaze, Getty Images, and women everywhere to create Project #ShowUs – the world’s largest photo library created by women and non-binary individuals to shatter beauty stereotypes. With over 5000 images, and counting they can offer a more inclusive vision of beauty to all media and advertisers.
Former GLAMOUR Editor in Chief Asanda Sizani is joined by Unilever Brand Manager Sphelele Mjadu, social influencer Tasneem Valley, sports star Helene Peens, model and activist Thando Hopa, models and social influencers Boitumelo Rametsi and Elle Rose van der Burg to talk about what this project really means to them.
WATCH THE CONVERSATION BELOW;