As the biggest skincare sleuths on the internet, here at GLAMOUR HQ we're constantly on the lookout for the latest and greatest beauty trends and skin-boosting hacks.
Whether we're testing out the most innovative skin mist fresh out of Korea or trawling the depths of Reddit to uncover the best acne-busting solutions, we aim to leave no stone unturned in our quest for glowing skin.
The basis of every great skincare regime starts with a good old cleanse. Whether it's a creamy cleanser, micellar water or a deep-cleansing exfoliator, stripping your face of the daily grime is a prerequisite to glowing skin.
The cleansing hack we're currently intrigued by after seeing it go viral across social media is the #60secondrule, which, as the hashtag suggests, involves washing your face for a thorough 60 seconds. As simple as it may sound, a good 60-second-long scrub is a little more laborious than you might actually realise but its benefits are apparently worth it.
t all started when a US-based Aesthetician, Nayamka Roberts-Smith, told her hundreds of thousands of followers that they should be washing their faces, morning and night, for a full 60 seconds.
Explaining the benefits of her theory, she said: "Cleansing your face (with your fingers) for 60 seconds allows the ingredients in the cleanser to actually work. Most people wash their face for like 15 seconds max. It softens the skin & dissolves sebum blockages better. Texture & overall evenness improves."
Alongside the hashtag #60SecondRule, people began sharing videos and snaps of themselves performing their strictly-timed skincare regimes, as well as after snaps showcasing the positive effects of the thorough cleansing.
— mariahdyson ❁ॐ☾ (@M_riah) November 29, 2018
— Khadisha (@Virgooster) June 4, 2019
— Julz☀ (@jvennard14) June 4, 2019
People have been crediting the practise with giving them squeaky-clean skin and a lit-from-within glow; lazy girls love the hack because all it requires is some cleanser and tap water.
However, when we asked Dr Ross Perry what his thoughts on the #60secondrule were, he was totally convinced: "Cleansing is so individual and no one rule that fits all.
"Thirty seconds for some people's skin is sufficient without causing too much irritation whilst others - maybe with acne-prone skin - could benefit from 60 seconds.
"I am afraid there is absolutely no science to this and just to see what works for each individual person and their skin type."
However long you decide to spend on your cleansing regime, be sure to stock up on the ideal cleanser for your skin type with our definitive guide to the best cleansers on the market.
[Via GLAMOUR UK]