New York-based modern artist and fashion illustrator Justin Teodoro collaborates with BOSS on a holiday season campaign and capsule collection.
As Holiday season 2020 approaches, Justin Teodoro has collaborated with BOSS on a collection that inspires joy, optimism and creativity.
The collaboration brings a playful and colourful vision of the holidays in a multi-channel campaign that will also feature an exclusive BOSS capsule collection for men and women featuring two distinctive motifs, a hot pink heart and a vivid blue star designed by Justin, which symbolise love and dreams.
Justin Teodoro’s progressive portfolio of work includes striking portraits and murals, illustrations of red-carpet stars such as Chadwick Boseman, Amal Clooney and Zendaya at Met Gala 2018 as well as being a creative voice for the Black Lives Matter movement.
“It has been a fluid and collaborative process from the start, and I am very excited. Having my hand in such a wide scope, from prints to visuals and store windows, was really a dream project for me,” Justin said about the partnership.
Justin’s heart and star prints feature across the BOSS x Justin Teodoro capsule collection and stand out against classic black and winter white. The collection includes casual and cosy T-shirts, sweaters and sneakers as well as more tailored BOSS shirts and jackets. Justin has also created a hand-drawn reinterpretation of the BOSS logo for the campaign.
Highlights of the collection include a heart-print blouse with a tie neck, leather sneakers with printed soles, a reversible hooded jacket that can be worn in both bold and understated style and a choice of heart and star iPhone covers.
“The uplifting vision that Justin conveys with his work is perfect for the holiday season. I love the playfulness and positivity that his illustrations bring to the campaign and the collection,” says Chief Brand Officer, Ingo Wilts.
Hugo Boss stores:
BOSS Store, Gateway Mall, Durban
BOSS Store, Sandton City Mall, Sandton
BOSS Store, Victoria Warf, Cape Town
BOSS Store, Mall Of Africa, Johannesburg