Dove and Ri.Ch Factory created magic once again on the Africa Fashion International runway. This was at a recent Pan African showcase where this fashion collaboration had guests on the edge of their seats in anticipation for the next look.
Following the successful launch of last year’s much-loved 100 Colours fabric, Dove x Ri.Ch Factory launched two new variations of the print: A classic black and white monochrome, and another in a vibrant pastel palate.
True to Dove’s ethos of Real Beauty, and of being inclusive and representative of all women—the diverse range of models who adorned Ri.Ch Factory’s distinguished designs were selected after winning an online model search competition. Women of all hues, sizes and body types walked the runway.
Dove believes that women can’t be what they can’t see, and the recent launch of Project #ShowUs has been an extension of the brand’s commitment to ensuring that all women are represented in mainstream media. This year’s campaign did just that, by challenging conventional stereotypes of beauty.
‘I’m in awe of how the women who entered and won our model search exuded confidence, a natural flair for styling African fashion, and a can-do attitude, says founder of Ri.Ch Factory, Rina Chunga Kutama. ‘This is why we’ve worked so hard to build this brand and are excited to collaborate with Dove in launching a capsule collection in the three 100 Colours prints.’
The capsule collection has the three staples every woman deserves to have in her wardrobe; a Dove x Ri.Ch Factory infinity dress, pencil skirt, and shift dress will be hitting the shelves very soon, which will all be available in all three prints
‘Dove wants all women to have the freedom to wear more of the colours they love. That’s why Dove created the first antiperspirant proven to leave no white marks on 100 garment colours – Dove Invisible Dry,’ says Vanessa Mhango, Junior Brand Manager for Dove Deodorants.
Dove’s influencer partners also took part in walking the Ri.Ch Factory show, and impressed the importance of using Dove Invisible Dry throughout the evening to ensure that care is taken while handling the delicate fabrics they wore.
Representation matters and that’s what this campaign stands for; celebrating the abundant and vibrant colours of Africa in an innovative and bold way.
Learn more about the Dove Invisible Dry and its 100-colour promise here.