The concept of ‘sustainability’ is inherently at odds with the world of fashion.
An industry that makes a living by providing its fans with the very newest trends that haven’t been seen or used before is surely one of the most unsustainable imaginable. And that’s exactly what it is.
The world’s second most polluting industry after oil, the very nature of fast fashion’s quick trend turnover renders it so damaging that it has become one of the most environmentally crippling industries on the planet. And, according to a recent report, it’s only getting worse, with the textile industry emitting more greenhouse gas emissions than international shipping and aviation combined.
What is ‘sustainable fashion’?
Many people confuse ‘sustainable fashion’ with ‘ethical fashion’, and while the two are unquestionably linked, the concept of sustainability in the industry refers to the effects of the production of clothing on the environment (ethical fashion concerns the way clothing is made – encompassing everything from how the cotton was grown to whether and how animals are used, and how the garment workers are treated).
The very basic aim of fashion sustainability is to ensure that clothing is manufactured in such a way that the product’s lifecycle minimises any undesirable environmental effect.
Brands championing sustainability
Zara’s parent company, Inditex, is following suit, and also now encourages shoppers to drop off their used garments in order for the brand to recycle and reuse. In 2016, Zara also launched its answer to H&M’s Conscious Collection via its ‘Join Life‘ initiative – a collection of sustainably created pieces. By 2020, the high street stalwart aims to no longer send anything to landfills from their own headquarters, logistics centres, stores and factories.
Teaming up with non-profit organisation Parley, Adidas last year sold more than 1 million pairs of shoes from recycled ocean plastic, with each preventing about 11 plastic bottles from the possibility of entering our oceans. Launching last week, they created a material trademarked ‘Ocean Plastic’, which is made entirely from plastic intercepted on beaches and in coastal communities. A sustainable version of the popular Deerupt made from partially upcycled ocean plastic intercepted on Maldivian beaches is a particular highlight.
An excerpt taken from GLAMOUR UK. Read the original here.
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