As trendy gin bars continue to pop-up on every corner from Johannesburg to Port Elizabeth, Rum is experiencing a resurgence in South Africa.
Thanks to the recent spike in rum sales abroad, the colourful alcoholic beverage is no longer seen as Captain Jack Sparrow’s key dietary component.
According to writer Brian D'Ambrosio ‘Rum is tonic that clarifies the vision, and sets things in true perspective.’
The popular drink is perfect enjoyed neat, with a few blocks of ice or in a variety of delicious cocktails such as Daiquiris and Mai Tais. Even popular food blogger Samantha Linsell got in on the action, with her mix of rum with mango, jalapeño and mint, creating the perfect Spicy Mojito.
Ludgero da Cruz, co-owner of Covert Distributions who together with Douglas Oberwortmann brings Richland Rum to South Africa, said, ‘Are we quite there yet? I think the public haven’t quite kicked their gin habit, but there is definitely interest sparking in rum, and rightly so because it is the most playful of all the spirits and pairs wonderfully with most juices and mixers.’
The four expressions of Richland Rum are composed Virgin Coastal Georgia Rum, Old South Georgia Rum, Chateau Elan Port Cask Exchange and Old South Georgia Rum Terrapin Double IPA Cask Exchange.
The Virgin Coastal is the better option for mixing into Summer Cocktails, whereas the IPA is enjoyed best as a winter sipper on a block of ice.
Are we ready for a new series of new craft bars, with their new craft drinks and their new craft trends? We don’t know, what do you think?
Find out more about Richland Rum online at richlandrum.com.