The movement for women’s empowerment continues to grow worldwide. Awareness of broken social and political systems are at an all-time high as women all over the world are stepping up to expose cultural issues and fight for change. Earlier this year the Levi’s® brand launched their “I Shape My World” campaign a global initiative dedicated to celebrating and elevating the extraordinary women who move our world forward every day. Inspired by India’s 2017 “I Shape My World” campaign, the Levi’s® brand took this women’s empowerment initiative a step further by creating a unified global campaign, one that’s inclusive to all who identify as a woman.
“I Shape My World” celebrates the spirit of women empowerment and the determination to inspire change. The campaign tells the story of women who are taking active efforts to fix something they feel doesn’t make sense in their world – whether that’s starting a global movement or changing something small in their own neighbourhood. Levi’s® South Africa identified and collaborated with two impactful women who not only embody the spirit of “I Shape My World” but represent the soul of the Levi’s® brand which has always been at the centre of culture, inspiring self-expression and originality.
Nandi Dlepu is a multi-faceted creative whose endeavour is always led by the sole purpose of making a difference in the lives of women in her community and around South Africa. Two of her most noteworthy programs are BLOOM, a platform dedicated to the empowerment of female creative entrepreneurs; and the Feel-Good Series which is a monthly rooftop event that features emerging DJ’s and live performers. The Feel-Good Series prides itself on the inclusion of women in all aspects of the event from the talent to the supplier chain. A DJ set is allocated for Pussy Party at all events which is an organization that mentors and supports aspiring LGBTQI DJ’s.
At age 13, Zulaikha Patel became the symbol of the fight against racism at Pretoria High School for Girls, when she led a protest against the racism within schools in South Africa and for the decolonization of hair policies in schools, which was followed by several protests across South Africa. Today, at age 17, Zulaikha is the Executive Director and ambassador for Kidz Of Biko, the youngest ambassador for the Charlotte Mannya Maxeke Institution and an ambassador for the Thuma Foundation. Zulaikha is also currently leading a movement alongside a local Black owned natural hair brand, My Natural, petitioning to the South African Department for the establishment of a Natural Hair act which will protect the identity of African learners by giving them the right to wear their Natural hair in schools without prejudice.
“We are so excited to add strong South African voices to this campaign celebrating fearless women who have stepped up, broken barriers and made a difference in their communities and the world at large.” said Candace Gilowey, Head of Marketing Levi Strauss South Africa. To take this a step further the Levi’s® brand would like to encourage readers to nominate the women in their lives who are making a difference and shaping the world around them. The change-makers, the risk-takers, and the rule-breakers. Go to @Levi’s_SouthAfrica to make your nomination.