Skip to content

Fenty beauty unveils new Luminous Foundation and our local influencers were invited to witness the Magic

Rihanna unveiled a new addition to the Fenty Beauty family, Soft Lit Luminous Longwear Foundation. In celebration of the new product launch, she hosted an intimate gathering in LA where guests were treated to a night with Riri.

If you've been following Riri for a while and have admired her signature glow, then you're in for a treat. SoftLit Naturally Luminous Longwear Foundation is Rihanna’s Golden Hour Glow in a bottle. True to Fenty Beauty's reputation for inclusivity, this foundation boasts an impressive range of about 50 shades, ensuring that everyone can find their own Golden Hour Glow in a bottle.

The evening brought together beauty influencers from all over - including some of our local influencers to honor this exciting new addition. Buzzing with excitement, guests celebrated Fenty's latest addition. Guests were treated to a preview of Fenty Beauty’s new foundation reveal and leaned into the experience capturing the golden hour ambiance. There was an overflow of joy and excitement when we saw a few of our favourite local influencers - Linda Mtoba, Mihlali Ndamase and Carmen Lee Solomons - rubbing shoulders and snapping pictures with the icon Rihanna herself.

Fenty Beauty Launch

They showed up dressed to the nines and fully embraced this once-in-a-lifetime opportunity. Honoring this milestone, they took to Instagram to capture the breathtaking experience, evoking a sense of joy and marking a momentous occasion. Their journey has not only put South Africa on the global beauty map but has also paved the way for others to follow

Mihlali Ndamase posted a reel captioned “My journey in the digital space has had its ups and downs, but the moment I even begin to doubt myself God affirms me every time. Thank you Father for consistently making my dreams a reality 🥹🤍✨

We started in a cottage in Randburg, now we're in LA b*tches“

Linda Mtoba, digital content creator, snapped a picture of her stunning look, cargo pants by designer By Waldo, captioned “Soft lit but she goes hard ✨”

Carmen Lee Solomons, South African-born model, captured a heartfelt moment in a video exchange with Rihanna, where the singer recalled the model’s first campaign with Fenty Beauty.

Share this article: