AXE brought South Africa to life this past weekend at the #AXEPartyOfTheYear. The party was headlined by international DJ, Black Coffee, who kicked off the campaign in May by inviting South Africa’s best talent, including Nasty C, Bontle Modiselle and Rich Mnisi, to join him in discovering young creatives and empowering them to find their magic and share it with the world. The #AXEPartyOfTheYear marks the end of the search and celebrates guys who’ve embraced who they are and become their most attractive selves. Hundreds of fans who won exclusive tickets were not disappointed as they witnessed the celebration.
AXE also unveiled its newest product offering: AXE Gold, a new grooming range that goes beyond great fragrance and includes the AXE’s first-ever body wash release in South Africa, further solidifying the brand as guy’s go-to when it comes to their grooming and fragrance needs. In typical AXE style, AXE Gold was revealed in a big way. Only after the hashtag #AXEPartyOfTheYear trended on Twitter did the brand unveil the new grooming range for the party to experience.
See some of the A-listers that were there on the night here: