Besides the latest scent being a must-have GUESS fave, the campaign channels the elegance of a true iconic GUESS Girl.
Model and global influencer, Amy Jackson and Italian model, DJ and music producer, Andrea Damante were recently introduced as the faces of the campaign for the latest GUESS 1981 Los Angeles fragrances.
The campaign, which was launched in March 2019, was photographed in California’s Malibu Canyon and drew inspiration from the Los Angeles mountains, deserts and seascapes at sunset. According to art director Paul Marciano’s vision, this carefree, sensual embodiment of California embraces the adventurous spirit of GUESS.
The GUESS 1981 Los Angeles fragrance for women is made with a succulent mélange of redcurrant, juicy mandarin and a touch of pear. Sun-drenched jasmine petals, blush peonies and orange flower glisten at the heart of the fragrance, while apricot nectar adds a bit of sweetness to the scent. Vanilla, praline and sensual musk from the base wrap around you cosily, adding to the sophisticated warmth of cedarwood and Ambrox.
Campaign star, Amy Jackson says “I have dreamt of being a GUESS girl for as long as I can remember, and I’m thrilled to join the GUESS family for the launch of their new fragrance GUESS 1981 Los Angeles. It was an unforgettable day filming from a remote location overlooking the ocean. We had a stunning view over LA, it was magical.”
Look for these GUESS images in top fashion and lifestyle magazines, at www.GUESS.com, on GUESS’ social platforms, in GUESS retail stores, outdoor media, online, and on collateral materials.