With Pride fast approaching – the event kicks off in London on June 8 until July 6 – Ralph Lauren has launched a capsule collection, celebrating the LGBTQIA+ community. Having partnered with the Stonewall Community Foundation, the five-piece gender-neutral collection will donate profits to various LGBTQIA+ organisations across the world.
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“Be anything you want to be. And be many things.” –Ralph Lauren . The rainbow flag represents more than four decades of pride—and every color tells a story. Red for life. Orange for healing. Yellow for sunlight. Green for nature. Blue for serenity. Purple for spirit. . The #RLPride campaign was directed and photographed by @CassBlackBird and features stories from @Party_Harderson, @TheHarperWatters, @JosieTotah, @JacobBix, @GusKenworthy, and @HetrickMartin. . When you shop the Pride graphic tee, 100% of the purchase price is donated to @StonewallFoundation. When you shop the Pride hoodie, hat, tote, and Polo shirt 50% of the purchase price is donated. . #RLPride #Pride #LoveisLove @PoloRalphLauren
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From freeskier and Olympic medalist Gus Kenworthy to ballet dancer Harper Watters and actor Patti Harrsion and model Jacob Bixenman, the campaign – which focuses on self-love and expression – features some well-known members of the community. Created for both adults and children, the collection sees the iconic Polo Pony reimagined in rainbow stripes. From a polo shirt to a hoodie, tote and baseball cap, the range comprises of several pieces of outerwear. 100 per cent of the profits from the graphic tee and 50 per cent of profits from all other items will be donated to the Stonewall Community Foundation.
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“Live life to the fullest. Don't hide yourself from the world. If people don't like you, if they can't accept you, they are not meant to be in your life.” —Cory from the @HetrickMartin Institute . Every color tells a story. Purple for spirit. . Explore all the colors of the rainbow flag and the full #RLPride campaign through the link in bio. . When you shop the Pride graphic tee, 100% of the purchase price is donated to @StonewallFoundation. When you shop the Pride hoodie, hat, tote, and Polo shirt 50% of the purchase price is donated.
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Since the Stonewall riots in in New York City’s Greenwich Village in 1969, in which several members of the LGBTQIA+ community carried out a spate of demonstrations against a police raid, the day has since acted as a catalyst in shaping a new cultural awareness for a group, who up until then, were largely ostracised from society.
The pride capsule collection is available globally in select Ralph Lauren retail stores, and on Ralphlauren.com.