Catching up with Reality TV Star and Founder of Precious Brand Hair Couture, Precious Udoye

Affectionately known as Precious Boss Lady, Precious Udoye has built an empire rooted in inspiration, resilience, and vision. Here, she offers us a snapshot of her life.

Early Influences & Motivation

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Precious grew up watching her mother, a dedicated and entrepreneurial businesswoman, hustle daily, selling and trading to provide for the family. Observing her mom’s perseverance and drive ignited her own ambition from a young age. That early exposure to her mother’s strong work ethic instilled in her the courage to pursue entrepreneurship and treat business as both passion and legacy.

The Journey to Boss Lady

She says her mother’s example of daily hustle motivated her to transform passion into purpose and now she leads a thriving hair couture brand with brick‑and‑mortar outlets in Durban, Umhlanga, and other South African districts. Under her leadership, the brand gained momentum, eventually signing South African singer-actress Londie London as an ambassador in 2021, a milestone of its growing influence.

Life After Loss and The Real Housewives of Durban (RHOD)

In an exclusive interview, last year, Precious opened up about a major break-in at her Umhlanga salon resulted in the loss of nearly all high-end wig inventory ahead of a Black Friday sale. Rather than falter, she rallied, implementing stronger security, leaning on faith, and turning the setback into “the best year ever” as business rebounded and even grew stronger Today, with over 500,000 Instagram followers, Precious credits community support through DMs and messages for reinforcing her resilience and reinforcing her commitment to quality and authenticity. Following her appearance on RHOD, Precious reopened and refocused on her business with renewed energy, despite facing adversity.

Balancing Brands & Motherhood

Precious is also mother to daughter, Cindy. On her approach to parenting, she says she integrates her role as a mom into her drive, modeling determination, resilience, and self-belief for her daughter. Precious continues to shape her legacy not only through business success, but through the example she sets for Cindy: a testament to ambition, hard work, and unwavering faith.

What Lies Ahead...

With an unshakeable foundation built on the values passed down by her mother, Precious has ambitious plans to expand internationally and increase her presence on television and media platforms. She affirms that success is not defined by setbacks but forged through persistence, humility, unwavering security, and staying true to one’s values.