Castle Lite is switching towards brewing their extra cold refreshment with renewable electricity and we all should be smiling.
In a star-studded event at Sandton City, the renowned brand made the announcement “very loud” as they trended on social media too.
The #SwitchToRenewable campaign on Thursday was at the top of the trend list as many South Africans are hoping to see ’glimpses of light’ in what has been a somewhat dark 14-years due to #Loadshedding.
We at Glamour South Africa never miss positive vibes and where a turn up is, so we sat down with Castle Lite Brand Director, Colleen Duvenage, to chat about the aims of this campaign and more.
Duvenage says the much loved premium lite beer is on a journey to ensure that all South Africans can enjoy life and their extra cold Castle Lite to the max without interruption.
“This is just the start, the brand is on a journey to be 100% brewed with renewable electricity and to fully ‘switch to renewable’ sources by 2025, ensuring that we use all options available to further reduce the load we take from the national grid,” she said.
Africa’s number 1 premium lite beer says at least seven of their breweries within South Africa are already contribute to this through solar power, with Alrode brewery in Johannesburg using bio-gas facilities.
As of January to August this year they've already generated over 9.7GWh of renewable electricity.
This switch has also resulted in 9 443 tons of Co2 emissions reductions since the start of the year.
“By reducing the amount of electricity that we pull from the national grid, we are hoping to become part of the solution. We want you to be able to be just you,” Duvenage said.
Electricity supply constraints that result in frequent load shedding means South Africans are regularly left in the dark.
All too often, there is simply not enough electricity to go around.
This not only gets in the way of peoples ambitions but also hinders their ability to dial up on enjoyment.
The people on the streets were their usual selves as well as they become part of the conversation on social media.
If this means NO running out of beer ever again then I’m here for it. Imagine not enjoying your favorite beer because of electricity!— S² (@SbohSibisi) October 14, 2021
Shout Out to @castlelite! #SwitchToRenewable pic.twitter.com/gDXnPAgLrv