Two years after Swatch and Omega broke the internet with the first ever batch of MoonSwatches, the lively duo are at it again with by far the most iconic MoonSwatch to date. Yes, the MoonSwatch Snoopy has landed and it's the real deal.
Ever since late January this year when Swatch dropped a teaser showing the affable Peanuts character, Snoopy, ambling across a MoonSwatch suitcase, the watch world has been on tenterhooks eagerly awaiting, hypothesising and anticipating Swatch and Omega's next move.
And now it's here. Less than a few weeks after Omega unveiled its new white dialled Moonwatch, we now have an all-white MoonSwatch to write home about.
White dial, white Bioceramic case, white bezel insert and white velcro strap as well as the pièce de résistance that sets it apart from anything that predates it – a white moonphase on one of the chronographs (a Swatch first), which makes it the most complicated (and poetic) MoonSwatch to date.
This subdial at 2 o’clock is where all the new and exciting action is happening, as it’s not just any old moonphase. On this one Snoopy is chilling on the moon with bestie Woodstock on his lap, which is fitting as ever since the ’60s everyone’s favourite beagle has been widely associated with space, astronauts and the moon after he got the call up from NASA to be an official mascot.
The Snoopy obsession within the watch world started when Omega – a brand that boasts an unparalleled connection with space and the moon after having a hand in Apollo 13 successfully landing on the moon and safely returning the crew home – decided to commemorate winning the Silver Snoopy Award in 1970 with a Speedmaster Snoopy in 2003.
Fast forward to today, after two other Speedy Snoopies, and we have ourselves the most affordable Snoopy yet on a quartz-powered Speedmaster lookalike.
As well as being an instant icon, naturally Omega and Swatch has planted some playful Easter eggs in the new MoonSwatch. On the caseback, on the Mission to the Moon there is a cute doggie footprint on the moon but the best detail is only visible by night when shining a light on the caseback.
In the dark, both moons are all lumed up to the max with the words “I can’t sleep without a night light!” neatly in the middle of the moonphase, which is a nod to both the 2015 version of the Omega Speedmaster Snoopy and the Peanuts comic strip.
And lastly, the reference to 29.5 on the subdial is another IYKYK feature, as it's a shoutout to the amount of days it takes the Moon to complete one cycle of phases.
All in all, whether you are a lover or a hater of the hype MoonSwatches have brought to the world, it is difficult to argue that each and every one isn’t meticulously thought out, continuing to engage more people in watches like nothing else has ever before – and this new MoonSwatch Snoopy is no exception to that rule, so come March 26 expect the queues to be every bit as long as they were two years ago to the day when the word MoonSwatch first entered our vernacular.
[Via GQ UK]
