When it comes to showing off your sparkly side, you need makeup products that’ll let you stand out for all the right reasons! Meet 3INA, the exciting new makeup brand that’ll get you looking gorgeous in a flash.
Makeup is all about expressing your individuality! And there’s a great new brand on the block, 3INA (pronounced MINA) that allows you to express yourself in new ways – at a great price!
Created by Pablo Revier and Mark Eve, the brand has quickly become a cult must-have around the world. Pablo explains: “We plan to turn beauty on its head, enabling people to write their own definition through exciting and innovative products.” Mark adds, “We saw an opportunity in the market for the younger demographic who want vibrant products of the moment to express their individuality. With the rise of social media it is easier than ever before for people to hone their identity. People want a ‘real’ experience with products which are both luxurious in feel, but also honest.”
And 3INA definitely delivers with highly pigmented products and cool collaborations.
The latest range, Art Freedom, is inspired by embroidery designer Marie Sophie Lockhart (her cool badges are worn by Drake and commissioned by fashion pros like Marc Jacobs and Stella McCartney). “The Art Freedom collection is versatile with both natural, sophisticated shades and also bolder, fun colours so you can develop your look depending on how you use the products and what you want to achieve. I love 3INA’s attitude towards beauty; I love that they are contemporary, disrupting standard beauty codes and representing a real and authentic aesthetic,” says Marie.
Our favourites? The statement eye palette (R289.95), which Marie says was inspired by the looks Club Kids in the ’80s would have worn on a night out, as well as the chubby highlighter 400 (R199.95), perfect for creating a natural-looking radiance on all skin tones.
Visit the 3INA standalone stores in Eastgate, Sandton and Menlyn and choose from over 450 products.