“Why blend in when you can choose how to stand out?” The question sounds like a tagline for your typical makeup ad, but CoverGirl’s new foundation campaign released Tuesday was anything but. In it, model Amy Deanna, who has vitiligo—a skin condition that causes a loss of melanin—uses two different shades to highlight her hypopigmentation. Not even 24 hours later, UK fashion brand Missguided unveiled mannequins with vitiligo. The news of both exploded on social media, along with an outpouring of excitement, particularly from women who have the condition.
With these positive, wide-spread examples of vitiligo in the news, women are hopeful it’ll lead to more necessary conversations around the condition.
To celebrate their beauty we have decided to post some of these confident women who are embracing their “imperfections”
A post shared by Leleti Khumalo(@leletikhumalo) on Apr 25, 2017 at 8:04am PDT
I’m just ready for crop top season.
A post shared by Jesi V. Taylor(@kingofpointland) on Jan 5, 2018 at 9:10am PST
A post shared by TheVitiligoGoddess👑(@iomikoejohnson) on Feb 10, 2018 at 10:04pm PST
A post shared by Ken (@curly_kennedy) on Jan 13, 2018 at 12:03pm PST
A post shared by Lauren Elyse(@laur_elyse) on Dec 1, 2017 at 6:06am PST
Ficus lyrata 🍃 – @alexandra_stanic
A post shared by Bianca Rosemarie(@bianca_rosemarie) on Jan 11, 2018 at 12:16am PST
A post shared by Model Baby😍📸A💓🙊(@lenijah_lovelace) on Oct 18, 2017 at 1:32pm PDT
A post shared by Génesis Castillo(@gpcc29) on Apr 24, 2017 at 9:49am PDT
For more beauty inspiration check out the spring trends to try today here!
