Salvatore Ferragamo has launched a brand new fragrance called Amo Ferragamo. It is the perfect concentration of modern femininity.
The word “Amo” is the Italian for “I love” and the fragrance is the declaration of a down-to-earth, free-spirited young woman who is ready to seize every opportunity that the world has to offer, and leave her mark. This is a woman who acts instinctively, dares, seduces. Inevitably, then, she says out loud: Amo Ferragamo!
The heart of the fragrance is light and feminine as a flower where Jasmine Sambac melts with the brightness Rhubarb. The unique sensuality of Amo Ferragamo stems from its delicate blend of White Vanilla, Ambrox and Sandalwood.
Renown model and actress Suki Waterhouse is the face of the fragrance and together with another exceptional woman, photographer, Ellen von Unwerth, they created the ultra-feminine Amo Ferragamo campaign. Suki was seen as the perfect fit for the campaign as she is an international jet-setter and a young woman of versatile talent, she embodies the passionate and lively spirit of Amo Ferragamo. It is an ode to beauty, love of life and self-knowledge, presented in a catching, and extraordinary story of many episodes in which Suki Waterhouse says what she loves, and what women of today love.
The Amo Ferragamo bottle is both simple and extraordinary. The elegant lines replicate those of traditional Italian perfume bottles from generations ago.
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