This year’s GLAMOUR Hair & Beauty Masterclass and Awards is set to be an inclusive and interactive celebration of beauty yet — and what better way to level up than with one of the world’s most game-changing brands? We’re thrilled to welcome Fenty Beauty as an official partner for this year's Hair and Beauty Masterclass. Known for rewriting the rules of beauty with its inclusive shade ranges, innovative formulas and trend-setting artistry, Fenty Beauty is bringing its signature “Fentyfied” experience to GLAMOUR's Hair and Beauty Masterclass.
Ahead of the event, we caught up with the team to find out what inspired the partnership, how the brand’s values align with ours, and what beauty lovers can expect from the Masterclass.
What inspired your partnership with GLAMOUR for the Hair and Beauty Masterclass and Awards?
We partnered with GLAMOUR because they share our commitment to celebrating beauty, creativity and self-expression. Their platform connects directly with beauty lovers who want to learn, shop and network — making it the perfect place to deliver a truly localised, Fentyfied experience that showcases our artistry and innovation.
How does this collaboration align with Fenty Beauty’s values and mission?
Fenty is all about inclusivity and being a game changer. It reminds us that luxury is for everyone and that beauty is more than makeup — it’s a tool for self-expression and empowerment. Partnering with GLAMOUR SA lets us bring that offering to life by giving South African customers the same global Fenty experiences locally, in a way that’s relevant to them.
How does your Fenty Beauty promote diversity in beauty standards and representation?
We offer 50 inclusive foundation shades that set the industry standard, plus a full complexion range with different coverage options to suit every preference. Our lip range delivers both colour and care, while our skincare ensures your skin is just as flawless as your makeup. From an easy everyday look to full glam, Fenty has something for everyone — making sure all beauty lovers feel seen, confident and represented.
How do you see the beauty industry evolving?
Beauty is becoming more seamless and “phygital,” meeting people where they are through immersive experiences and digital touchpoints. It’s moving beyond just looks to a holistic, inclusive and sustainable experience. Hybrid skincare-makeup products are making beauty routines more impactful, while innovation and inclusivity ensure everyone feels represented, confident and part of a personal, feel-good beauty journey. The future of beauty is all about interactive, tech-driven experiences that bring personalisation and playfulness to every moment.
What are you mostly looking forward to at the GLAMOUR Hair & Beauty Masterclass?
We’re excited to give everyone a Fenty glam experience. This Spring/Summer it’s all about a flawless Fenty face, hydrated skin and a little sparkle on the body too! We want people to learn more and feel confident using our products, from glam tips to skincare inside scoops. Our Masterclass, hosted by our Fenty Head of Africa Lauren Engelbrecht, is one you don’t want to miss — it’s your ultimate guide to everything Fenty, bringing the full Fenty experience in a fun, interactive and inspiring way.
