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Sanotint’s hair care range champions today’s natural beauty ideals

Image: Unsplash
Image: Unsplash

Changing one’s hair colour is a go-to move when trying to change a look or switch up your style. There is so much room for versatility and experimenting as you find the colour that best suits you in that moment or over time.

However, with that comes oncerns about what is healthy for your hair and body, and what is not. According to the National Cancer Institute, there are about 5000 different chemicals in hair dyes.

Moreover, according to FDA guidelines, “Neither the law nor FDA regulations require specific tests to demonstrate the safety of individual products or ingredients.” Therefore, it is crucial to consider the brands they use and their values.

However, even with these health concerns, the hair industry has demonstrated immense growth over the past 10 years, as it continues to be a large part of the beauty sector. So much so that in 2010, Americans spent $1.6 billion worth of at-home hair colour products. This number grew to 29 billion U.S. dollars in 2019, and is expected to be $40 billion by 2023.

As the industry grows, so does its scope in relation to health and wellness, as people are exploring more natural alternatives. A brand that has taken this approach since its beginning in 1972 is Sanotint. Sanotint combine their hair care with the herbal realm, offering naturally-based alternatives over traditionally cheaper and over-processed brands.

Within their selection of hair dyes, Sanotint avoid resorcinol and ammonia, which can be an irritator to one’s body and skin. Their hair dye lines consist of Classic, Reflexive, and Sensitive, in which the Sensitive line goes a step further to avoid p-phenylenediamine (PPD) because it can be “implicated more prominently in leading to allergic reactions,” according to the FDA.

Moreover, all of their hair dyes have a golden millet formula at the base of its ingredients, which not only prevents damage, but also provides “support to damaged hair, helping to prevent it from falling out,” thanks to its numerous minerals and vitamins.

With Sanotint’s top priority being to women options that can prevent the use of processed products, their other hair care tools also reflect these same ideals.

For instance, they offer a range of different shampoos, conditioners, oils, fixing gels, and touch-up products that are adaptive to different hair types.

Sanotint is always striving to bring in “an audience of women aware of who they want to be and what they want: determination, strength, balance.”

Visit the Sanotint website to view their full range of products and take a better look at what they offer.

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