SA’s beauty creators join the Kérastase K-Krew 2025

Have you seen all the buzz around Kérastase lately? There’s a reason for that.

For the first time Kérastase South Africa has launched an official Kerastase Krew and they did it in the most iconic way possible – not with many but with a carefully selected and very exclusive group of 4 exceptional woman who are pioneers and leaders of luxury, and sophistication in the South African Influencer scene. Introducing the Kerastase K Krew for 2025 – Natasha Joubert, Sarah Langa, Stacy Gossayn and Melissa Orren. We had access to an exclusive Q&A session to get to know them better and why they are the Icons Kerastase chose;

Melissa Orren - Digital lifestyle content creator & businesswoman

What is key to your hair routine?
A nourishing hair oil. No matter how chaotic the day is, that moment of smoothing it through my ends makes me feel instantly put together.

Which Kérastase product has had the biggest impact on your hair?
The Kérastase Elixir Ultime; it transformed how my hair feels and gives it the shine I need.

How does collaborating with Kérastase align with you and your personal brand?
Kérastase embodies luxury and that mirrors exactly how I approach beauty and life. Plus, it’s a brand I’ve been using since I was a kid.

Which beauty ‘secret’ has been a gamechanger for you?
Silk pillowcases. They protect my hair while I sleep and keep everything smoother with zero effort.

What’s one thing you’d love readers to know about you that your online followers might not know yet?
Behind the curated feed, I’m someone who overthinks everything. This is because I care deeply about creating work that feels meaningful.

Natasha Joubert - Miss SA 2023, fashion designer & business owner

What drew you to collaborate with Kérastase?
This was such an organic and meant-to-be partnership. A brand that cares way beyond selling only their products. They care about the stories we as ambassadors have to share with the world. And they align with our mission of allowing every woman to be their best self, practising selfcare and to celebrate womanhood. It is beautiful to see how passionate they are about their brand, which makes this so much more than just being an ambassador; it’s forming apart of a family.

Which part of your hair routine is a must?
Always heat protection! I have a very strict routine when it comes to washing my hair; putting a mask in and prepping my hair for styling. A big part of my job entails me doing my hair and makeup, so I try to do a lot of damage control as stylists use a lot of heat on my hair.

Which Kérastase product is your favourite?
Everyone knows how much I love the Chroma Absolu range —the hair gloss from that range is my game changer! I have coarse, dry, brittle hair and that product (after only leaving it in for two mins) leaves my hair feeling so soft and shiny.

What's a beauty trend you absolutely love?
I LOVE heatless curls. I have received so many compliments when wearing heatless curls. It almost reminds me of my natural curls when I was younger. Unfortunately, my natural curl has been damaged through the years of styling and heatless curls makes me feel closer to that little girl with the bush of hair. No beauty regrets (so far!).

What is your relationship like with your followers online?
I am quite transparent on my social media...Very intentionally. I always share the journey that I am on — whether it was battling with depression, chasing my dream as Miss SA , renovating my house or my wedding journey. I always feel more connected knowing I have a community where I can ask questions or open a conversation. I feel so blessed. I always get so much support from my social media community. It makes it so worth it to take them along on every journey!

How would you describe the essence of Kérastase?
Dynamic, glowing, strong and determined. She is effortless but hardworking.

Stacy Gossayn - TV personality & surgical representative

Is there a beauty trend you’ve tried that you think is overrated?
Using too many skincare products... You don’t need a 10-step routine. Stick to the essentials: vitamin C, retinol, a good moisturiser and sunscreen. Less is more!

What’s your best-kept beauty‘ secret’?
Bone broth! It’s my go-to for keeping my collagen levels up. And I always invest in quality skincare and haircare. Trust me, it’s worth it.

What does this collaboration with Kérastase mean to you and your personal brand?
Kérastase was always that luxury brand I saved up for because it truly delivers on its promises. When I decided to take my hair seriously, I knew I needed to invest in quality — and that’s exactly what Kérastase offers. Fast forward to today: being asked to collaborate with them was surreal. I instantly said yes (screaming inside!). I only work with brands I genuinely believe in, and Kérastase embodies class, quality, and top-tier standards —just like the lifestyle I aspire to.

Which Kérastase product feels like a gamechanger in your routine?
It’s a tough call between the Nutritive Hair Mask and the Nutritive Night Serum. Both make my hair feel brand new —like an instant moisture surge!

How would you describe Kérastase as a brand?
Effortlessly luxurious —like the feeling of stepping out of a salon with your hair looking and feeling like a million bucks. It’s that perfect balance between elegance and confidence.

Sarah Langa - Content creator, entrepreneur & interior designer

How do you ensure your hair feels strong and healthy?
I always prioritise protecting my hair overnight — either by wearing a silk bonnet or sleeping on a silk pillowcase. This small but powerful ritual minimises friction, helps prevent breakage and ensures I wake up with hair that feels cared for.

Which Kérastase product is your go-to?
The Elixir Ultime is truly a staple in my routine. It gives my hair an instant, radiant gloss while protecting it from heat damage. It nourishes deeply yet feels weightless— bringing my hair to life every time I use it.

How does this collaboration with Kérastase align with your values?
As I’ve grown in my hair journey, I’ve come to understand how crucial high-quality products are to maintaining healthy, beautiful hair. Collaborating with Kérastase feltlike a natural alignment. It's a brand rooted in luxury and efficacy, which are values I hold deeply. My brand is all about authenticity, care and confidence, and Kérastase mirrors that ethos beautifully.

What’s a beauty trend you’ve tried and absolutely loved?
Long-wear, nontransferable lipstick. It’s not just about its staying power — it’s also incredibly versatile. I’ve used the same product on my lips, cheeks and even eyes, simplifying my routine while delivering all-day glam. It almost sounds too good to be true, but it works!

Which step of your beauty routine might be your best-kept ‘secret’?
Red light therapy has been transformative for me. It promotes cellular regeneration, improves skin texture, reduces inflammation, and supports overall well-being. It's one of those under-the-radar treatments that has truly made a noticeable difference in how I feel and look.

How would you describe Kérastase as a holistic brand in self-care?
Kérastase feels like luxury in motion— lush, healthy and full of life. It’sconfidence you can feel, wrapped inelegance and care.