Louis Vuitton is delighted to reveal the first campaign of La Beauté Louis Vuitton showcasing its inaugural makeup collection created by Dame Pat McGrath, Creative Director, Cosmetics. Captured by Steven Meisel and directed by Damien Krisl, the debut campaign stars House Ambassador leading Korean actress and model Hoyeon, alongside models Ida Heiner, Chu Wong, and Awar Odhiang, embodying Louis Vuitton's vision of femininity and empowerment. The campaign showcases the vivid palette of the collection, as an invitation on a journey through surreal destinations. The backdrop of the campaign blurs the lines between reality and dreams, against crimson vivid deserts and a light-pink lake.
Redefining beauty as a lifestyle, an experience and a dedicated artform, this collection sets a new standard in high-end beauty. The collection offers a range of 55 shades of LV Rouge lipsticks, 10 luminous expressions of LV Baume lip balms, and eight chromatic harmonies of LV Ombres eyeshadow palettes. The products are formulated with high-quality ingredients and presented in sustainable and refillable packaging designed by Konstantin Grcic. Each piece embodies an object of desire, echoing the trunk-making heritage, artistry, and cultural vision at the heart of Louis Vuitton, infused with a signature McGrath twist.
Expanding the House's vision that is rooted in travel, creativity, and savoir-faire, this elevated make-up line introduces a highly curated offering of the finest quality make-up, housed in objets d'art designed to be kept forever. Redefining beauty as a lifestyle, as an experience and as a dedicated artform, this collection sets a new standard in luxury beauty.
Appointing Dame Pat McGrath, DBE, as Creative Director, Cosmetics for La Beauté, Louis Vuitton invites the world to discover this partnership with the most influential make-up artist to shape a universe of beauty through innovation, emotion, and luxury. More than just products, it is the expression of identity, artistry, and empowerment.
