There are almost as many on the market as there are ways to apply it: mouth slightly agape, brush held horizontally; or using vertical strokes to catch every last tip. Perhaps you go down the eyelash curler route first? Or you like to wiggle the brush from root to tip? Not only are there myriad application techniques, but we’re also spoiled for choice when it comes to the selection available, too.
Your first job is to consider the kind of finish you want. While some favour a softly defined lash line, others like a full-on, clumpy, voluminous lash for extra drama. There are formulas for all: from separating and lengthening to volumising, curling and long-lasting. Simply identify your desired look before buying.
The best mascaras combine an excellent wand – be it curvaceous or multi-pronged – with a brilliant formula. Everyone wants something that doesn’t flake or transfer onto the surrounding eye area, but that is easily buildable for a more impactful look, should we desire it. Decide on your shade – black is most popular but a rich chocolate-brown can be soft and alluring (and works wonders on paler skin tones especially), and colours like deep purple flatter most eye colours too.
7 ways to get the most out of your mascara
To make a mascara last as long as possible, avoid pumping the wand in the tube – it allows air into the formula, which causes it to dry out.
When your mascara starts to get too clumpy and dry, pipette a few eye drops into the formula and stir to extend its lifespan.
If you loved the mascara wand but have finished the formula, why not keep it and use it again? Clean it with eye make-up remover and then dunk it into other formulas you love.
Prep eyelashes by using a lash primer – they help to boost volume while conditioning eyelashes with nourishing ingredients. Cue stronger eyelashes in the long run.
For extra volume, apply mascara to the front of your eyelashes in the usual way – then, run the wand over the back of your eyelashes. High impact lashes in seconds.
If you accidentally get a bit of mascara on your eyelids or around your eyes, wait for it to dry before removing it. Attempting to remove it while it’s still wet will cause a grey smear that’s far harder to remove. Once dry, you should be able to dislodge it easily with your finger or a cotton bud.
Every mascara offers a different finish so don’t be afraid to layer up two mascaras for your perfect look.
From Hourglass’s new Unlocked Instant Extensions to Glossier’s Lash Slick, the best mascaras are as reliable as your favourite pair of jeans – failsafes that never disappoint and always deliver. One final tip? Resist the urge to really pump the wand up and down in the tube – all that extra air inside will make the formula dry out quicker, shortening the life of your mascara.
Discover British Vogue’s pick of the best mascaras on the market below.
Original article from VOGUE UK | Author Hannah Coates