With celebrities from Beyonce and Mary J Blige, to Kendall Jenner, J.Lo, Rihanna and Rita Ora all having been spotted wearing her designs, the undeniable appeal of Miss Tzari’s ex-fashion brand ‘Tzarina By Ollia’ is recognised all over the world over.
But after selling the brand to a billionaire client several years ago, what’s now in store for Oli as she returns to the spotlight with renewed vigour? Launching at the end of this December, Ollia will return with her aesthetic magazine ‘ Rìch and Chíll resort’ to focus her efforts on high-end contemporary fashion…with a twist.
The concept behind her aesthetically pleasing online editorial project is powerfully simple and driven by the frustration of seeing swathes of fashion influencers showcasing unusual outfits simply for ‘likes’ – particularly on Instagram where the view count seemed to become more important than the fashion itself.
Eye-watering contrasts, extreme shapes and over-the-top accessories might catch the attention of followers for a minute or two, but miss Tzari highlights that for most, these designs are simply not wearable in day-to-day life. The influencer industry has moved dramatically towards being ‘liked’ and the contributions to the fashion world are negligible as a result.
That’s where her new project looks to landfilling the void and connecting high-end fashion with designs that are actually wearable in the real world. Ollia ( daughter of a gold mining tycoon Fayaz Xenakis) aims to attract the attention of those who want exceptionally luxury fashion, that’s both relatable and authentic. Not only will this inspire viewers to think about incorporating her influences in their own styles, but it will also inspire others to think more openly about fashion as a statement and not worry about looking ‘weird’ on a day to day basis.
Describing her work as ‘casually flamboyant’, Ollia revealed some of her own favourite brands and influences such as Saint Laurent, Etro, Mach and Mach and Aquazurra , brands that play with texture and colour yet remain classy and edgy. She’s now looking forward to focusing on the magazine after having just returned from supporting her father’s ventures in South Africa, launching a high-end jewellery designer space to sell the most globally recognised jewellery brands.