Your summer shoe wardrobe will be fashionably sorted all thanks to a recent announcement from Superga, regarding its decision to continue on the wonderful and well established relationship with Poppy Ntshongwana. As the beautiful face of Superga South Africa, the media darling has collaborated for a second time with the People’s Shoes of Italy to bring us yet another awe-inspiring and on-trend Spring Summer range.
This season’s campaign was shot by the coveted Brett Rubin & styled by the sensational Candice Lee Waldman. With the A team on make-up and hair; Saadique Ryklief & Lesley Whitby. The brief was to keep the images clean & classic allowing the personality of the range as well as Poppy herself to sparkle. Simplistic styling combined with fresh make-up and hair attribute to the overall modern feel of the campaign.
Related: 5 Must-have sneakers for spring
Questioned regarding Superga’s decision to continue the relationship with Poppy, Marketing Manager Katy Ward had the following to say: “Poppy has been with our brand for a whole season already, growing with our brand from strength to strength in ladies’ fashion. Where her personal style has grown over the last 18 months, so too has Superga’s. Both brands, hers and ours, follow chic, high-end, feminine fashion and for us there was no other better fit than Poppy herself, yet again”.
The multi-faceted media personality’s talents range from TV presenting, carving a huge name for herself as an outstanding MC, commercial club DJ and not forgetting daytime host of the hugely popular House of Poppy show on radio powerhouse 5FM. Now the media dynamo can add designer to her list of credentials, as Poppy was hugely instrumental in the design process of her range, from the first drawing to the very last stitch.
High-fashion sneakers are a great canvas for numerous bright colours, interesting and playful prints, fabrics and textures. Poppy’s range for Superga will feature six standout styles exuding not only trend but elegance. Shoe fanatics are well catered for through this custom designed collaboration of the most popular high-fashion styles trending internationally; a true reflection of Poppy’s personal style and extensive research on current trends. It is undoubtedly a flawless fusion between footwear and design.
“My Spring Summer range is for fashion forward young women and men who appreciate a bit of glam and edginess. I’ve infused my very personal style into every shoe. There’s a shoe for everyone and for every occasion. I’m a huge fan of classic fashion with a touch of personality and bright hues, and as such I’ve made sure that is strongly reflected in my range”, says Poppy.
“This collaboration differs significantly from the previous one. Not only did I get to actually design each and every shoe, the range is also a lot more mature. I have done a lot of growing over the past year, and this is definitely reflected in the styles I have gone for this time around. This range being more unisex than my first one, I’m super excited to see how everyone will wear and interpret them by creating their personal fashion looks”, continues Poppy.
The Superga X Poppy Spring Summer 2015/16 range will be exclusively available at Superga Concept Stores nationwide from the end of October. Superbalist is also the exclusive online retailer for this range. For further retail information please contact (011) 608 0023 or visit their website on www.superga.co.za
Want more breaking celebrity news? Click here.
