British shoe brand Sole Bliss, who are famous for designing shoes loved by women whose foot issues preclude them from wearing on-trend, stylish shoes, has arrived on South African shores.
The British brand opened its online store in Cape Town early this month and has been well received as a number of people rushed to see what they were offering.
The UK company was launched in 2017 and has become the go-to brand for women who suffer from bunions and other foot issues; or have wider feet than average; or who simply find that wearing heels all day long has become too painful.
The company now has offices in London, New York and now Cape Town!
"We're an online-only brand and we ship everywhere in South Africa," said Zak, the company's media officer.
The British brand is famous for being the go-to footwear brand for the British Royals and celebrities such as Helen Mirren (Camilla, Duchess of Cornwall has been seen in over 10 different styles)
Founder Lisa Kays says her company's mission is to "provide pain-free, fashionable footwear for every woman and lifestyle. We want women to feel comfortable, confident and blissfully happy in the shoes they wear."
Some of the collection offered at the store include heels, sandals, wedges, flats and boots.
Prices range from 2500 - 4000 ZAR. All Sole Bliss shoes feature a cushioning comfort system which includes 3 layers of memory foam, a deep and wide toe-box, and an invisible stretch panel - all neatly wrapped up in fashion-led silhouettes!
‘We have received literally thousands of notes from women thanking us for giving them the opportunity to feel comfortable, confident and happy with their footwear choices again," added Kays.