Designer Mpumi Ngwenya recently launched a fashion line inspired by the timeless style of her grandmothers, Martha and Alinah.
Mpumi launched the fashion line in Johannesburg on the 13th of July 2019 and invited the trendiest people in the city to join her in her showroom where she treated them to Jazz, drinks by Haig Club and even a make-up masterclass by Black|Up.
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We’re obsessed with our green leopard print maxi available to shop online💫
A post shared by House Of Martha & Alinah(@marthaxalinah) on Jul 19, 2019 at 6:52am PDT
The brand, Martha and Alinah and Mpumi’s personal style are both inspired by the chic and timeless style of her grandmothers. The showroom is an experience of its own as it includes an image consultant and a tailor on hand, which adds to the value and perception of the clothing line.
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A post shared by House Of Martha & Alinah(@marthaxalinah) on Jun 4, 2019 at 12:29am PDT
Mpumi shared that she not only created for her family legacy but to also connect and empower local business. She has since collaborated with local suppliers in addition to the internationally renowned suppliers she has worked with.
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A post shared by House Of Martha & Alinah(@marthaxalinah) on May 30, 2019 at 12:23am PDT
“South Africa has a wealth of talented designers and I felt that it is important as a local brand to put local designers on the map as we can compete on a global level with the talent and beautiful fabrics that we have,” says Mpumi.
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New in! Our classic grey tweed set, now available to shop online #marthaxalinah
A post shared by House Of Martha & Alinah(@marthaxalinah) on Jun 22, 2019 at 10:29am PDT
Mpumi plans to extend her brand to Durban and Cape Town in the next 5 years and ensure that more women across the country have an opportunity to experience luxury fashion at it’s best. She also plans to launch a homeware brand and a shoe line by 2020 in collaboration with her mother.
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Our NIM signature faux leather jacket is a classic wardrobe essential👌🏾 Shop now
A post shared by House Of Martha & Alinah(@marthaxalinah) on May 14, 2019 at 8:15am PDT
“I have always been inspired by the women in my family, from their style to the women that they are at heart, which is why through this brand I would like to carry the legacy of my family to greater heights.”
“My grandmothers’ sense of style wasn’t just limited to how they looked, but they extended this into their homes, and it was an absolute pleasure being able to grow and witness this and to aspire to embody this and I am excited to do this through this brand.”
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A classic coat for all seasons, shop our Classic vintage coat online #marthaxalinah #winter #luxury
A post shared by House Of Martha & Alinah(@marthaxalinah) on May 14, 2019 at 3:50am PDT
