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Why we’re loving Nigerian brand Orange Culture

Nigerian brand Orange Culture is the brand to watch. Launched in 2011 by designer Adebayo Oke-Lawal, Orange Culture mixes universal silhouettes with an African twist. It is a celebration of individuality and uses a mix of Nigerian inspired patterned textiles, colour, and contemporary urban street wear.

In an interview with Vogue Czechoslovakia, Oke-Lawal describes the brand as a movement against traditional gender norms and stereotypes of how African fashion should be expressed. Orange Culture aims to present new possibilities for fashion on the continent.

Image: @orangecultureeng/Instagram, Nigerian fashion brand Orange Culture

In 2015, the brand was selected as one of 20 finalists from over 1000 brands for the prestigious LVHM Prize. Orange Culture is also a regular at Lagos Fashion Week and has gained international acclaim after showcasing at both London and New York Fashion Week. It has also been featured in a range of fashion publications.

The brand’s most notable collaboration was with globally recognised Nigerian artist Davido in 2017, who designed a limited-edition collection sold exclusively at Selfridges.

Image: @orangecultureeng/Instagram, Nigerian fashion brand Orange Culture
Image: @orangecultureeng/Instagram, Nigerian fashion brand Orange Culture

Their latest Spring/Summer 2022 collection was a whimsical delight with watercolour prints, bold silhouettes and vivid colours. Their garments have been worn by the likes of Lupita Nyong’o, Dua Lipa and Chimamanda Adichie.

Words by Tamar Hayden

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