Skip to content

Empowering Confidence: The Vision Behind BAYE London's Journey

A new wave of sophistication, art and fashion is making a splash in the world of swim and leisurewear as BAYE London emerges onto the scene. Founded by South African-born designer Kerry Sykes, BAYE London promises to revolutionise the way women experience the joys of summer with its thoughtfully crafted swimwear and leisurewear collections.

Founded by South African-born designer Kerry Sykes, BAYE London promises a new experience of how women will enjoy the luxury of sustainable fashion. Image: Supplied

The story of BAYE London began with a spirited dialogue among Sykes and a close-knit circle of friends while on holiday. Fueled by the desire to redefine the swimwear industry, Sykes envisioned a brand that not only championed comfort and quality but also celebrates the diverse beauty of women.

A sustainable fashion brand supporting woman and body positivity through swimwear and leisurewear, Image: Supplied

Her vision has translated into an exquisite range of swimwear and leisurewear that echoes the vibrancy of African artistry, showcasing captivating Protea blooms and lively animal prints that reflect the brand's spirited essence.

This swimwear range will make you feel beautiful in your own skin, an extraordinary women, Image: Supplied

"Every woman deserves to feel extraordinary in her own skin, to celebrate her uniqueness and revel in a Summer state of mind," says Sykes, Founder and CEO of BAYE London.

"Our swim and leisurewear are an ode to the diverse forms of beauty that exist within every woman and we have worked hard to create a range that women can wear feeling quietly confident and beautiful in their skin."
Taking summer to the next level, and making you feel confident and beautiful in your own skin, Image: Supplied

Launched March 2024, BAYE London offers conscious fashion, with each piece designed to offer a luxurious feel, made from fabrics that are figure-flattering, as well as sun cream, oil and ultracholorine resistant.

Be part of BAYE London as we redefine the narrative of swim and leisurewear, Image: Supplied

BAYE London recently enveiled its collection at a launch event in Cape Town. The brand is set to redefine the narrative of swim and leisurewear, inviting women across the globe to immerse themselves in an alluring tapestry of fashion, art, sustainability and body positivity.

Share this article: