South Africa is widely known for the iconic Vuvuzela, the soundtrack of our football culture, but while it may not be welcomed in stadiums in certain parts of the world (including this FIFA World Cup in the USA), there’s one thing no one can silence: our soccer slang. Loud, expressive, sometimes savage, but always entertaining.
Beyond the goals and the drama, South African soccer culture lives in the words shouted from the stands. The stadium basically has its own language, part commentary, part comedy, part chaos. And with the FIFA World Cup almost here, we’re celebrating the way fans really speak the game.
As Bafana Bafana take on Mexico tomorrow, we’ve put together some of our favourite local soccer phrases and what they mean to celebrate South Africa's rich soccer culture.
Laduma
This is the ultimate goal celebration. Shouted when a player scores - it stretches into a long, dramatic “LADUUUUUMA!” that instantly lifts the crowd and sends stadium energy through the roof. The term was made popular by the legendary isiZulu soccer commentator Zama Masondo.
Ishumi (Number 10)
This refers to a highly skilled playmaker—the classic “number 10” role. Interestingly, the player doesn’t always wear the actual number 10 jersey, but if someone is called Ishumi, it means they’re the one pulling the strings and making things happen.
Shibobo
@diski.thube.official Shibobo 🤤🙌 football skill 😫 #shibobo #footballskill #soccerskill #southafrica ♬ original sound - WeLoveBass
This is when a player gets nutmegged—when the ball goes right between their legs during a one-on-one moment, either in attack or defence. It’s a skill move fans absolutely love (and cringe at if it happens to their team).
Inkomo
Literally translated as “cow,” this is used to describe a player whose skills are questionable on the field. Not exactly a compliment—it’s what fans say when someone is having a very rough game or season.
Ace / Shoes
This is a nickname reserved for standout players. If someone is called “Ace” or “Shoes,” chances are they’re either currently a top performer or were one in their prime. It’s a sign of respect—earned through pure skill on the pitch.
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