Orange Is the New Icon: Liqui-Fruit is " Orange & Outside" at GMG Awards

This year, GLAMOUR's Most GLAMOURous (GMG)Awards are getting a bold splash of orange.

Liqui-Fruit is set to transform one of South Africa's most anticipated glamourous events with its vibrant "Orange & Outside" takeover, bringing together fashion, culture, creativity and feel-good refreshment in an immersive celebration of self-expression and individuality.

The partnership unites two brands that champion originality, cultural relevance and experiences that leave a lasting impression. For Liqui-Fruit, the collaboration is a natural expression of its belief that life's most memorable moments deserve to belived boldly, celebrated fully and enjoyed with refreshment that's Nothing Quite Like It.

Primarily, at the heart of the partnership is a shared commitment to creating meaningful and memorable moments with guests expected to step into a world where Liqui-Fruit injects unmistakable vibrancy at the GMG Awards with orange hues and sensorial moments to create an experience that is both elevated and unforgettable. From arrival to after glow, guests can expect to be surprised, delighted and inspired by a blend of refreshment, fashion and experiential storytelling.

More than a brand presence, "Orange & Outside" is a statement. It celebrates those experiential go-getters who challenge convention and embrace their individuality, while carrying values that continue to define South Africa's evolving fashion landscape.

As local designers, stylists, creators and tastemakers push creative boundaries and shape culture in increasingly influential ways, the GMG Awards have become an important platform for recognising the talent driving the industry forward. Liqui-Fruit is proud to be part of a celebration that not only honours excellence but also amplifies the voices, stories and creative vision shaping the future of South African fashion.

The collaboration reflects a shared commitment to championing talent, inspiring audiences and creating meaningful cultural moments that extend beyond the runway.
Speaking on the partnership, Tshepang Sekgororwana, Assistant Brand Manager for Liqui-Fruit said the brand saw the GMG Awards as the perfect opportunity to bring its personality to life in a way that resonates with a new generation of trendsetters and culture-shapers.

"Liqui-Fruit has always been about bringing colour, vibrancy and refreshment to everyday moments. Partnering with the GLAMOUR's Most GLAMOURous Awards allows us to celebrate South African creativity on one of the country's biggest style stages in a way that feels authentic, immersive and exciting," said Tshepang. "The 'Orange & Outside' takeover is an invitation to embrace individuality, celebrate creativity and enjoy the kind of memorable experiences that bring people together."

"We're excited to bring a fruity burst of refreshment to the GMG Awards and create a space where fashion, culture and feel-good moments come together," added the spokesperson. "It's about celebrating the people who are pioneering what's next while reminding everyone that sometimes the most iconic moments happen when you step outside and embrace the unexpected.

"As South Africa's creative industries continue to influence conversations, trends and culture, the partnership between Liqui-Fruit and GLAMOUR represents a shared belief in the power of originality, visibility and self-expression. With its vibrant visual identity and unmistakable orange vibrancy, Liqui-Fruit's "Orange & Outside" takeover is set to be one of the defining moments of this year's GMG Awards.