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What to expect from Ancestors Day

Ancestors Day has arrived after several weeks of public outcry for a day that celebrates and honours African spirituality.

Africa’s number one stout beer Castle Milk Stout partners with renowned cultural activist and Poet Laureate HRH, Zolani Mkiva, and The Congress of Traditional Leaders of South Africa (CONTRALESA) to officially launch Ancestors Day.

The inaugural ceremony will take place at the Mathibela Royal Palace in Bushbuckridge, Mpumalanga Province, where various traditional leaders and heritage practitioners will come together under strict COVID-19 protocols to observe the day.

The stout beer has over the years positioned itself as a preserver of African culture, traditions and the day’s inaugural commemoration is set for Saturday, May 8.

South Africans from all walks of life are encouraged to celebrate and observe African spirituality and its role in their lives through ceremonies and rituals that honour the ancestors.

“The inaugural Ancestors Day is the beginning of a meaningful movement by stakeholders within the Institution of Traditional Leadership and the African heritage community.

“It is a collective initiative by Castle Milk Stout and HRH Zolani Mkiva, who recognised that our national calendar and commemorations exclude African spirituality.

“This day will serve as a means to remind Africans to reflect on the role that ancestors play in our lives, while also lobbying the relevant stakeholders to ensure that this will also become part of the national calendar,” said Mkiva.

The public is urged to use this day as an opportunity to educate and impart cultural learnings especially to the younger generation to ensure that culture and traditions are observed for years to come.

“Castle Milk Stout is proud to partner with CONTRALESA in creating Ancestors Day. This initiative inspires us to embrace our heritage and challenges us to be proud of who we are and where we come from,” said Kudzi Mathibire, Castle Milk Stout Brand Director.

“As a brand that aims to preserve African culture, heritage, and tradition, we understand the importance of preserving our country and continent's culture.

“Building pride and savouring the richness of who we are, therefore when we saw CONTRALESA’s call for such a day, we jumped at the opportunity as this is very close to our brand purpose.

“We encourage everyone to take part by pouring some Castle Milk Stout down for the ancestors” concluded Kudzi Mathibire.

Consumers can showcase how they honour their ancestors by sharing on social media using the hashtag #AncestorsDay, while they can also keep up to date with festivities from across South Africa by following @CastleMilkStoutSA.

In support of Ancestors Day, Castle Milk Stout gave away one free 750ml RB with every two 500ml six packs purchased during April to ensure that people were able to remember and honour their ancestors.

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