As Uber Moto continues its pilot phase in South Africa, the team hosted an immersive experience in Johannesburg designed to bring the product to life in a tangible, memorable way. Rather than a traditional launch, the day was all about trial — giving media, influencers, and key opinion leaders the opportunity to ride, engage, and connect with Uber Moto firsthand.
Set against the vibrant backdrop of RollEgoli, the event invited guests to move differently — not just through product demos, but through a thoughtfully curated experience that blended energy, insight, and conversation. From the moment guests arrived to personalised lattes and safety demos, the day struck the balance between fun and functionality.
The programme kicked off with remarks from Uber’s General Manager for Sub-Saharan Africa, Deepesh Thomas, who spoke about the role Uber Moto plays in closing the first- and last-mile gap — particularly in underserved areas where traditional transport options often fall short. He reaffirmed that Uber Moto is not here to compete, but to complement the existing transport ecosystem.
That message was echoed in the safety briefing by Collen Mphabantshi, Uber’s Head of Platform Safety for the region, who took guests through the platform’s safety commitments — from helmet hygiene and visibility gear to emergency response integration and rigorous driver onboarding.
While safety and access remained central, the experience also tapped into the cultural pulse of movement in South Africa. Guests relaxed on beanbags, took part in photo activations, and many experienced their first-ever Uber Moto ride — all while engaging in real conversations about how mobility shapes lives.
As Uber Moto continues to evolve through this pilot phase, activations like these help make the product more experiential, more human, and more relevant. It’s not about a flashy rollout — it’s about meeting people where they are and giving them the opportunity to move forward, safely and affordably.
Uber Moto is still being tested, but yesterday proved one thing: South Africans are ready to ride.
