Acne is more than a surface concern, it carries both physical and emotional impact. In this exclusive Q&A, Marketing Team Manager for Eucerin, Anisa Ramdass, lets us in on the the the launch of the DERMOPURE CLINICAL range, the science behind its formulations and how the brand continues to champion clinically proven, dermatologist-recommended skincare for acne-prone consumers in South Africa
GLAMOUR: What inspired the creation of The DermoPure Wash, and what gap in the market were you aiming to fill?
Anisa Ramdass: At Eucerin, we deeply understand the severe physical and psychological impact of acne. With the DERMOPURE launch, our goal was to introduce a safe, clinically proven solution specifically designed to correct acne-prone skin. Beyond simply launching a product, our objective was to maximise awareness and education in a disruptive, unexpected way through the unique DermoPure Wash activation. We stand for the life-changing power of dermatological skincare, so amplifying our clinical expertise, through patented active ingredients and efficacious formulations was central to the campaign.
GLAMOUR: How does this launch reflect Eucerin’s commitment to clinically proven skincare?
Anisa Ramdass: This launch reflects exactly what Eucerin stands for; the life-changing power of dermatological skincare rooted in science. Every product we develop is clinically tested, dermatologically proven and grounded in extensive skin research. The DERMOPURE CLINICAL range was formulated to target the root causes of acne-prone skin using carefully selected, effective active ingredients that unclog pores, regulate excess sebum and calm inflammation — all while respecting the skin barrier. While the campaign was bold and disruptive to drive awareness, the foundation remains firmly grounded in clinical credibility. For us, innovation is not just about visibility — it’s about delivering safe, effective solutions backed by science.
GLAMOUR: What makes the DERMOPURE CLINICAL range different from other acne-focused solutions?
Anisa Ramdass: What sets the DERMOPURE CLINICAL range apart is its science-led, dermatological approach to treating acne at the root, rather than simply managing surface symptoms. Many acne solutions focus on aggressively drying out blemishes, which can damage the skin barrier and trigger further irritation or rebound oil production. DERMOPURE CLINICAL is formulated to be both highly effective and skin-respecting. It combines clinically proven active ingredients that unclog pores, regulate excess sebum, reduce inflammation and help prevent post-acne marks while maintaining skin balance.
Importantly, it recognises acne as a complex skin condition, not just an oil issue. It’s suitable for acne-prone skin, even alongside medical treatments, and delivers visible results without harshness. Eucerin DERMOPURE CLINICAL is also South Africa’s #1 dermatologist-recommended brand for acne-prone skin* (*Market Survey, October 2025).
GLAMOUR: What clinical testing supports the efficacy of this formula?
Anisa Ramdass: Clinical validation is non-negotiable in our product development process. The DERMOPURE CLINICAL range undergoes rigorous dermatological and clinical testing to ensure both efficacy and skin tolerability, especially as acne-prone skin is often sensitive and compromised.
Formulas are evaluated through controlled clinical and consumer studies under dermatological supervision, assessing:
- Reduction in blemishes and breakouts
- Improvement in skin clarity and texture
- Regulation of excess sebum
- Reduction in post-acne marks
- Skin tolerability and barrier compatibility
Instrumental measurements objectively track sebum levels and skin condition over time, alongside dermatologist grading and consumer self-assessments. This combination of scientific research, controlled trials and real-world user studies underpins our efficacy claims and reinforces our commitment to safe, results-driven dermatological skincare.
GLAMOUR: How does the cleanser deeply purify while still protecting the skin barrier?
Anisa Ramdass: The DERMOPURE Purifying Cleanser delivers powerful yet balanced results:
- 63% reduction in the appearance of pores
- 49% reduction in comedones
- 46% reduction in oiliness
Its ultra-pure formula is powered by 2% Salicylic Acid (BHA), clinically proven to gently cleanse and correct acne-prone skin. It is soap-free, fragrance-free and oil-free, making it suitable for sensitive skin. Being soap-free allows the skin to maintain its natural pH, which protects barrier integrity. It also avoids harsh surfactants that can over-dry or disrupt the skin. When the barrier is compromised, irritation and rebound oil production can worsen breakouts. By combining effective purification with skin-compatible ingredients, the cleanser leaves skin feeling refreshed, never tight or stripped.
GLAMOUR: Who is the ideal consumer for this product? Would you say teens, adults with hormonal acne, or both?
Anisa Ramdass: Both. The range is designed for teens and young adults, including parents of teens, with a core target market of 20–25-year-olds. Acne affects teenagers and adults alike, and DERMOPURE CLINICAL offers a safe, clinically proven solution for all acne sufferers.
GLAMOUR: How soon can users expect to see visible results?
Anisa Ramdass: With consistent use, users can feel a difference from day one, with considerable visible improvement within 6–12 weeks.
GLAMOUR: How should this wash be incorporated into a daily skincare routine?
Anisa Ramdass: We recommend incorporating it into both morning and evening routines using three simple steps:
- DERMOPURE CLINICAL Purifying Cleanser
- DERMOPURE Triple Action Corrective Fluid
- Eucerin Oil Control (morning routine)
Consistency is key to achieving optimal results.
GLAMOUR: What common skincare mistakes does this product help address?
Anisa Ramdass: One of the most common mistakes with acne-prone skin is over-cleansing or using harsh, stripping products in an attempt to “dry out” breakouts. This can damage the barrier, increase irritation and stimulate more oil production.
Another issue is using cleansers that are either too aggressive or not targeted enough, leaving pores congested or skin inflamed. The DERMOPURE CLINICAL Purifying Cleanser addresses both extremes. It deeply purifies while remaining pH-balanced and barrier-friendly, reinforcing a smarter, science-backed approach to acne care focused on long-term skin health.
GLAMOUR: How has the product been developed to suit diverse skin tones and concerns, particularly in South Africa?
Anisa Ramdass: South Africa’s diversity in skin tones, types and environmental exposure requires inclusive, versatile skincare solutions. The DERMOPURE range is formulated to suit a wide spectrum of skin tones and acne concerns. In deeper skin tones, acne often increases the risk of post-inflammatory hyperpigmentation (PIH), so our formulas target both active breakouts and post-acne marks.
The products are dermatologically tested for acne-prone and sensitive skin, ensuring efficacy without harshness, particularly important in South Africa’s heat and sun exposure.
By regulating excess sebum, reducing inflammation and supporting the barrier while addressing post-blemish marks, DERMOPURE CLINICAL delivers clinically proven care that works across diverse skin tones, safely and consistently.
GLAMOUR: What’s next for the DERMOPURE CLINICAL range?
Anisa Ramdass: Innovation never stands still. The future of DERMOPURE lies in evolving alongside advancing skin science and real consumer needs. We continue to invest in research to better understand acne-prone skin, from biological triggers to long-term barrier damage and post-acne marks. This includes refining formulations, exploring new clinically proven actives and enhancing solutions that treat breakouts while supporting overall skin health.
Beyond product development, education remains a priority. Acne carries emotional weight, and we see an opportunity to empower consumers with credible information, dermatologist-backed guidance and accessible routines tailored to different skin tones and concerns. Ultimately, what’s next is deeper science, smarter formulations and a continued commitment to delivering safe, effective, clinically proven solutions that truly change lives.
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