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Squeeze the moment; squeeze the day with Sir Fruit

Sir Fruit has launched a new exciting campaign, ‘Life is fruitiful’ as it continues with its mission to add nature’s goodness to the lives of South Africans this summer.

After observing the craziness that was 2022, the brand is on a mission to flow Fruitiful goodness across the country, which is ‘sir-tainly’ needed as we countdown to the holidays.

Sir Fruit’s new ‘Life is Fruitiful’ positioning is ripe for the picking and demonstrates that like the festive Mzansi folk; the brand has always found ways to zoom in on and complement the moments of joy, no matter the headlines, proving that life’s brighter and juicier side must be indulged. The brightest moments in life are the simplest ones, experienced daily.

“The idea of living ‘fruitifully’ really is about encouraging our Afropolitan consumer to thrive, to be generous and look at the glass half full,” says Innovation and Marketing Manager at Sir Fruit, Leanne Gale.

Image: Supplied

Sir Fruit’s got the juice...

As part of the brand’s expansive outlook, it has consistently been squeezing out product offerings that quench the ever-changing needs of its customers, ensuring it is consistently top of mind and a trend category innovator that has set refreshingly new standards. Additionally, Sir Fruit understands that Afropolitans live full lives with little time for breaks and through its consistent product innovation, the brand offers the products customers can cherry-pick to suit their taste and needs.

“Our wide range of products are made with the very best ingredients we can get our hands on; from juices and smoothies to shots and cordials that burst with flavour and contain all the richness that benefits our consumer,” adds Gale.

Image: Supplied

What’s your flavour?

Shot, Bru?

Need a daily, nutritional boost? Sir Fruit Health Shots, rich in vitamins O, M and G, are a super tonic to your system. There’s a Defense Shot with African Ginger to fight off kung-flu and a Digest Shot for those who like to ‘move it move it’ featuring Spearmint which is high in antioxidants to keep you feeling light and energetic during the Festive season.

But if it’s beauty-for-the-beach that you want to outshine the rest, get your glow on with our Glow Shot, infused with Verisol B Collagen for smooth, healthy skin.

Living La Vida Vegan?

No sweat! Sir Fruit’s got you! There are 2 delicious vegan smoothies to relish, The Green Smoothie packed with kiwi, melon, cucumber and spinach as well as The Peanut Butter Smoothie, creamy and cool with added banana and cacao. It’s fresh and delicious!

Feeling naughty but nice?

Try the Temptation Lite Luxe Smoothies when you need to release your inner ‘goody-two-shoes’ and live a little. You won’t be able to resist the two, mouth-watering dessert flavours available: Banoffee Pie and Blueberry Cheesecake.

So incredibly refreshing!

Sir Fruit has also launched a locally-produced-no-artificial-sweeteners-so-incredibly-refreshing range of cordials. Get your creativity on with mocktails and tropical punches. There’s a concentrate to appeal to even your most discerning guest. The Classic Kola Tonic, Passion Fruit and Lime are set to please. For the adventurous types, Cherry and Cranberry have been added to the mix. Taste the difference; we know you’ll love it.

Image: Supplied

Get a slice of the ‘fruitful life’ when you buy any 2 Sir Fruit products and follow the prompts on pack to enter the competition. You stand a chance to win of 1 of 3 Getaways of your choice to the value of R80 000 each. It’s the easiest thing since Sunday morning! Wait, there’s more! There are weekly cash prize giveaways to be won. See more details, here or follow Sir Fruit on social media platforms.

Instagram: @sirfruit_

Facebook: @welovefruit


Shop the range here, or find it in leading Checkers, Pick n Pay, Spar, Food Lover's Market, Dis-Chem & independent stores nationwide.

Official hashtag:#LifeIsFruitiful

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