From luxury fragrances and sustainable beachwear to wellness rooted in feminine cycles and self-defence with style, these fempreneurs are turning passion into powerful, purpose-led brands.
Founder of Scent & Glow, Tahne Cherece Pretorius
After searching for reliable perfume suppliers for her online clothing store, this Cape Town-based fempreneur took a trip to Istanbul that changed everything. Inspired by the fragrance culture there, she returned home and launched Scent & Glow, a luxury fragrance brand offering small-batch perfumes crafted from premium French oils. Each scent is inspired by iconic designer fragrances and made to be elegant, long-lasting, and affordable. Her passion for perfume and dedication to quality shine through in a collection that celebrates everyday luxury with a personal touch.
Why she supports Fempreneurs: “I love the idea of a community of entrepreneurs that can learn from each other while building their businesses.”
Founder of Salty C, Christie Bradford
Christie is the founder of Salty C, a proudly South African brand inspired by the ocean and outdoor adventure. Based on the ethos of local love and sustainability, Salty C creates beachwear, swimwear, and lifestyle apparel that is as practical as it is beautiful. Every product is designed and manufactured locally using South African raw materials, printers, and creatives. From custom corporate orders to one-of-a-kind garments, her nature-inspired pieces reflect a passion for outdoor living and a deep commitment to supporting local jobs and eco-conscious production.
Why she supports Fempreneurs: "We support the Fempreneurs initiative because we believe it has the power to change not only narrative but the essential make-up of who runs the world. Women AND others run the world (we believe all parties have an important role to play) but women don't get the credit because they're expected to do a million things and spread themselves so thin. And none of these million things (in the past) was primarily having control or even a role over the business side of things. Everything is slowly developing and changing, the workload of LIFE is a little more shared and women now have more and more space to have power and say in business and the work place. But this needs to go further- there is still so much growth to happen and we can bridge this with an initiative like this where women who are like minded and on the same journey support other woman. This initiative is powerful as it was designed by women, for women who are in the same boat. We need platforms like this to be able to play a powerful and impactful role in whatever area or many areas of life we choose or business paths we forge or family roles we take up. We can do it all but we can go further and stronger together."
Founder of Ova the Moon, Adrea White
Guided by a deep belief in the power of cyclical living, Andrea created Ova the Moon to help women reconnect with their natural rhythms through holistic wellness and creativity. Her offerings range from yoga and menstruality mentoring to eco-friendly self-care products like journals and artwork—each designed to inspire mindfulness, balance, and self-discovery. Drawing from years of experience in women’s empowerment, Andrea combines ancient wisdom with practical tools, encouraging women to embrace their inner flow and live with greater harmony and purpose.
Why she supports Fempreneurs: Feminine Leadership in action- As an advocate for raising women, and a community and collaborative way of working, I can see how passion for helping others is our key to business approach.”
Founder of Dangerous Feminity, Talisha Madunchand
Talisha Madunchand turned her personal story of survival into a mission for change with Dangerous Femininity, a brand offering stylish self-defence tools for women. As a survivor of gender-based violence, she created a platform that not only promotes safety but also empowers women to reclaim their independence and voice. Her bold, purpose-driven business donates 10% of annual sales to shelters supporting abused women and children, reinforcing her commitment to advocacy and awareness. Through her work, Talisha challenges fear with strength, inspiring women to live boldly and fearlessly every day
Why she supports Fempreneurs: Fempreneurs is an incredible place filled with incredible female owned SMEs. I love that Fempreneurs is a support structure and provides exposure to all the beautiful female owned SMEs in SA”
