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‘A scent fit for a powerful, African Queen’—Boity Pink Sapphire

Having played in the beauty space previously with a partnership with Impulse, Boity is excited to launch her own fragrance, a project that’s been in the making for a year.

The “Wuz Dat” hitmaker took to social media on Friday to share the news to her 5 million-plus followers.

She said: “We couldn’t be more excited to announce that we have partnered with the majestic @boity, to create Boity Pink Sapphire. A scent fit for a powerful, beautiful, African Queen. A first-of-its-kind eau du parfum experience.”

She added that sales will officially open on September 11.

“Sales open on 11 September but we’ve set aside 1 000 bottles for an exclusive pre-sales offer – open now. Be one of the first 1 000 to purchase a bottle of Boity Pink Sapphire Eau de Parfum and receive the limited edition Regal Glam Bonnet,” said Boity.

Boity Pink Sapphire by Halo Heritage is a proudly South African, first-of-its-kind eau de parfum. It is best described as an ode to powerful, modern African queens.

Pink Sapphire is a modern fragrance with a poetic balance of floral and mineral notes: sugar, ambroxan, amber, jasmine, tangerine, wild marigold, French lavender, salt, moss, and cedarwood.

Commenting on her fragrance, Boity says: “After turning 30, I wanted to work on a fragrance geared towards a more mature audience, so in many ways this collaboration was perfect timing.”

Fans and industry friends including Anele Mdoda, Ayanda Thabethe, and Lerato Kganyago flooded Boity’s timeline with congratulatory messages.


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