The “Wuz Dat” hitmaker took to social media on Friday to share the news to her 5 million-plus followers.
She said: “We couldn’t be more excited to announce that we have partnered with the majestic @boity, to create Boity Pink Sapphire. A scent fit for a powerful, beautiful, African Queen. A first-of-its-kind eau du parfum experience.”
She added that sales will officially open on September 11.
“Sales open on 11 September but we’ve set aside 1 000 bottles for an exclusive pre-sales offer – open now. Be one of the first 1 000 to purchase a bottle of Boity Pink Sapphire Eau de Parfum and receive the limited edition Regal Glam Bonnet,” said Boity.
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I’m sooo excited to finally let you know about this passion project. I’ve partnered with @HaloHeritage to create Boity Pink Sapphire. A scent fit for a powerful, African Queen. A first-of-its-kind Eau du Parfum experience. Sales open on 11 September but we’ve set aside 1000 bottles for an exclusive pre-sales offer - open now. Be one of the first 1000 to purchase a bottle of Boity Pink Sapphire Eau de Parfum and receive the limited edition Regal Glam Bonnet. Use link in my Bio #BoityXHaloHeritage #BoityPinkSapphire #OwnYourThrone👑
Boity Pink Sapphire by Halo Heritage is a proudly South African, first-of-its-kind eau de parfum. It is best described as an ode to powerful, modern African queens.
Pink Sapphire is a modern fragrance with a poetic balance of floral and mineral notes: sugar, ambroxan, amber, jasmine, tangerine, wild marigold, French lavender, salt, moss, and cedarwood.
Commenting on her fragrance, Boity says: “After turning 30, I wanted to work on a fragrance geared towards a more mature audience, so in many ways this collaboration was perfect timing.”
Fans and industry friends including Anele Mdoda, Ayanda Thabethe, and Lerato Kganyago flooded Boity’s timeline with congratulatory messages.
Congratulations Baby!!! This is huge! Definitely getting a bottle! 🔥 https://t.co/1fONbjV9Le— leratokganyago (@Leratokganyago) September 4, 2020