What’s better than mascara? Colour mascara, of course. While classic black will always hold a permanent place in our makeup bags, beauty lovers are embracing a brighter alternative. From rich burgundy and deep plum to electric blues and unexpected greens, colour mascaras are quickly becoming the ultimate eye-catching accessory.
Once reserved mostly for editorial shoots and runway looks, colour mascara has stepped firmly into everyday beauty territory. It adds personality to even the simplest makeup routine and instantly makes lashes the focal point. Think of it as the easiest way to experiment with colour without committing to a bold eyeshadow look.
Part of its charm lies in how subtle or dramatic you want it to be. A swipe of plum or navy mascara can make eye colour pop. For those who love a statement moment, brighter shades like electric blue or gold add a playful edge.
The secret to nailing colour mascara is all about layering and placement. Start with a light coat of clear or brown mascara to prime and give your lashes grip and volume. Then apply your chosen colour, focusing on the outer two-thirds of your lashes for a soft gradient effect. If you’re feeling bold, coat the lashes from root to tip for maximum effect.
The styling possibilities are endless. Pair burgundy mascara with warm bronzed makeup, try navy with minimal skin and glossy lips, or layer purple over black mascara for a dimensional effect. Whether you lean towards subtle or statement, colour mascara proves that sometimes the smallest beauty switch can make the biggest impact.
Here’s how you can wear colour mascara.
Local brands you can shop for colour mascara
Woolworths
Essence
W7
Foschini
Catrice
Maybelline
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