The Act is more than a skincare brand — it’s a philosophy rooted in mindfulness, efficacy, and inclusivity. That’s why we're excited to announce them as a partner for the GLAMOUR Hair & Beauty Masterclass 2025. The Masterclass isn’t just another beauty event; it’s a vibrant space where South African beauty lovers gather to learn, experiment, and connect.
We sat down with The Act to dive into why they joined forces with GLAMOUR, how their conscious skincare approach fits into today’s beauty landscape, and what guests can expect from them at the Masterclass.
What inspired your partnership with GLAMOUR for the Hair and Beauty Masterclass?
The Act is a brand that believes in creating moments where beauty and knowledge meet. Partnering with GLAMOUR felt like a natural step; the Masterclass is not only a celebration of excellence but also a platform respected across the beauty community for educating, empowering and inspiring. We wanted to be part of that conversation, introducing South African beauty lovers to our conscious skincare philosophy in an environment that values expertise and community.
How does this collaboration align with The Act's values and mission?
The Act was built on the idea that self-care should be accessible, effective, and mindful. GLAMOUR shares our passion for innovation and for celebrating individuality, making this partnership a seamless fit. Our mission is to empower people to embrace their rituals with confidence, knowing their skincare is backed by both science and nature — a message that resonates strongly through platforms like GLAMOUR.
How does The Act promote diversity in beauty standards and representation?
We believe beauty has no single definition: it is diverse, dynamic, and deeply personal. That’s why The Act formulates products designed to meet different skin needs and concerns, ensuring inclusivity at the heart of what we do. With self-care ranging from hair care to baby care, we are committed to representation in our storytelling — from our campaigns to our partnerships — highlighting real people with real journeys rather than one “ideal” image of beauty.
How do you see the beauty industry evolving?
The beauty industry is undergoing a massive transformation, one that goes far beyond trends. Consumers are becoming more informed and intentional, seeking products that not only deliver results but also reflect their personal values. There’s a noticeable movement toward vegan formulations, the use of high-quality natural oils, and an insistence on higher production standards that prioritize both efficacy and safety. Ethical sourcing and cruelty-free practices are no longer optional; they’ve become the new baseline. We believe this shift signals a more conscious and transparent era of beauty, where self-care and responsibility for the planet go hand in hand.
What are you mostly looking forward to at the GLAMOUR Hair and Beauty Masterclass?
We’re most excited to connect directly with the audience, to have real conversations, share knowledge, and see first-hand how our products fit into people’s beauty rituals. For us, it’s about more than showcasing a range; it’s about creating an experience where people leave feeling inspired, confident, and eager to explore self-care in a new way.
