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Introducing an all-new personalised fragrance experience, Bvlgari Allegra

Celebrated for upending the rules of jewellery design, Italian Maison Bvlgari brings its ground-breaking vision to a new, personalised fragrance experience, Bvlgari Allegra.

Bvlgari Allegra unites the colourful, superlative emotions of the Italian lifestyle and the one-of-a-kind glamour of Italian women in an innovative aromatic journey.

Consisting of five exhilarating fragrances and five Magnifying essences, Bvlgari Allegra invites you to experience the Roman passion for life first hand by styling a personal scent - a statement fragrance as unique and bold as Bvlgari itself.

To personalise your scent, you first choose one of the five eaux de parfums in the core collection. Infused with the radiant vitality of Italy, the five scents are a tribute to the boundless energy of the Roman people.

Image: Supplied
Image: Supplied

Each fragrance wraps you in the irresistible delight of an Italian escape: the energizing sun of the Mediterranean Sea, the excitement of Italian love, the soothing pleasure of Italian dolce, the fun of a sunset aperitivo in Rome, and the enchantment of a Venetian fiesta.

True to its larger-than-life spirit, Bvlgari unveils an industry first: five exclusive essences to help you create your personalised signature.

By varying the number of spritzes, the five eaux de parfum and five Magnifying essences layer in endless options. Just like no two Italian adventures are identical, no two scents are alike. But at its heart, each fragrance combination channels the passionate spirit and irresistible allure of Italy and the Bvlgari lifestyle.

Named Magnifying, the five essences are designed to blend seamlessly with any of the eaux de parfums. Like a twirl of whipped cream on gelato, a spritz of Magnifying essence intensifies or twists the vibe of an eau de parfum and gives it that signature Italian touch of molto. Now you can #MagnifyForMore.

Image: Supplied

Behind this sophisticated system of scent mixing is Bvlgari’s renown artisanal craftsmanship. Devising accords exclusive to Bvlgari, Master Perfumer Jacques Cavallier refined tailor-made raw materials. In particular, the five essences—Magnifying Musk, Magnifying Bergamot, Magnifying Rose, Magnifying Vanilla and Magnifying Patchouli—contain rich concentrations of precious materials distilled from the best harvests.

Through Cavallier’s unique refinement process, each ingredient reveals its most excellent facets with unbridled intensity, capturing the colourful vibrancy of unfiltered emotions.

From especially fresh Calabrian bergamot to seductively opulent Indonesian patchouli, nature’s full regenerative power is unfurled in Bvlgari Allegra. The exquisite scents sparkle with the resplendent emotions of Italian life, Magnifying their pleasure in a first-of-its-kind, personalized fragrance experience.

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