The artist known for his work on red carpet royalty such as Beyoncé, Priyanka Chopra and Kim Kardashian West, celebrity makeup artist Sir John has joined forces with W.BEAUTY to launch a limited-edition cosmetics line titled Volume 1.
The cruelty-free and vegan-friendly collection will be available from April 2019 and will consist of a highlighter stick, and an eyeshadow palette created to give any beauty lover the perfect red-carpet eye.
A rich and creamy, hydrating lipstick, bold liquid eyeshadows, metallic nail lacquers, and a shimmering highlighter compact completes what will be this season’s most talked about makeup line.
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So many awesome memories working with W.BEAUTY 💜 From delivering masterclasses across South Africa together, to now launching my own signature product range with a brand that shares my values and passion for celebrating beauty…I’m proud of the work we’ve done 🙌🏽 Thank you @woolworths_sa for helping bring this vision to life! #VOLUME1 #sirjohnwbeauty #sjxwbeauty model: @realanaismali
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About the collaboration and the collection, Sir John said, ‘It’s been an absolute dream working on this collaboration with the W.BEAUTY team. They really shared my vision and helped bring it to life. I am proud of the work that we have done on this South African first.’
‘I was involved from beginning to end. From the very first product sketches, to the name, the packaging, the symbolism and the product intrinsics. It was very important to me that Volume 1 reflects who I am as an artist, and that it delivers the quality associated with the W. BEAUTY brand.’