The beauty industry has been buzzing with rumors over numerous celebrities launching their own cosmetics collections and collaborations. From Lady Gaga to Serena Williams, sleuths have found evidence of trademarks and in-the-works websites for what would inevitably be incredibly popular makeup brands. And while Beyoncé has yet to launch her own products beyond a few fragrances, the next best thing is on the way: a beauty brand from her go-to makeup artist, Sir John.
In a new interview with WWD, Sir John was asked if he would ever do his own makeup line. His answer was unequivocal: "That’s totally happening now. I have two licensing deals." Um, awesome.
Sir John gave very few additional details about his definitely-happening makeup line (or lines), but apparently we won't have to wait too long for the products. He went on to say, "Some things are coming out this year, and I think everyone’s going to be super surprised about who I’m partnering with." Let the speculation begin!
No one would be surprised if it was Beyoncé that Sir John is partnering with, considering they've been working together for nearly a decade. He's responsible for some of her most memorable beats, from multiple Met Galas to Coachella 2018. But it's worth noting that he has also created incredible looks on plenty of other celebrities, like Rosie Huntington Whiteley, Joan Smalls, Khloé Kardashian, Priyanka Chopra, and Serena Williams. (Wait. Could it be? Serena x Sir John, perhaps?)
Sir John actually isn't the first of Beyoncé's makeup artists to pursue his own line. Rokael Lizama, who has been working with the icon since 2015, announced last October that he'd be launching Rokael Beauty. (No products have dropped yet, but needless to say, we're looking forward to them.)
While we wait for the brainchildren of Beyoncé's makeup artists, Sir John is teamed up with Alleven, a body-makeup brand with products like Colour Shield, a tinted spray. He told WWD Beyoncé "blotted her body with this white towel and it didn’t come off. Even as a guy, sometimes you have areas of concern on your skin and you want to cover it up. This is red-carpet approved, it’s sexy."
We have a feeling the same will be true of his own products.