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The 5 Biggest Beauty Trends of Milan Fashion Week

Milan Fashion Week is always bound to bring the glamour, and this season’s beauty notes ranged from sweet and saturated to just the right amount of referential.

Though some details offered a continuation of NYFW’s runways (see: the graphic wings at Jil Sander), many of the strategies (like the myriad of luscious, berry-painted lips) felt farmers-market fresh—and all ready-to-wear as soon as the craving strikes. And for those looking to welcome a reinvigorated ’20s after years of delay, Milan’s take on 1920s hair is ideal for wear well beyond costume season.

Here, five of our favorite beauty trends from Milan’s spring 2024 runways.

Chicly Greased

Whether splayed across the forehead or combed neatly off the face, the hair at Milan Fashion Week came with quietly greased detailing. Stylized splays of strands emerged from beneath ultrawide headbands at Prada, whereas brands like Giada, Tom Ford, and Andreadamo kept lengths pushed, partially or completely, off the face on the runways. And at Etro lengths were partially shellacked to the face, a thoughtful elevation of the wet-look trend.

Image: @prada/Instagram

Wings for Days

Black liner reigned on Milanese runways in a variety of wing shapes that encouraged fans to get creative with application. Feline flicks presented the power of a classic carry-off at Dolce & Gabbana and Moschino, while the rectangular wings at Jil Sander offered a callback to NYFW’s want of graphics. Del Core’s standout liner look centered the siren eye, with lids finished in a glassy sheen that made the moment all the more sultry.

Berry Lips

Pouts came coated in a bushel of berry-inspired shades, each richer than the last. Makeup artist Thomas de Kluyver relied on a juicy raspberry hue at Gucci (Gucci Rosso Ancora topped in Éclat de Beauté Effet Lumière multiuse gloss, the better to mimic the collection’s patent pieces). A matte and punchy strawberry featured at Ferragamo, and Max Mara’s cranberry came with a slightly uneven finish, as if the color might have been borne of an evening spent sipping Burgundy.

Image: @maxmara/Instagram

The New ’20s

The finger waves and deep, romantic parts of the 1920s received a 2020s update this season, beginning with Hui’s softly curled, sideswept blowouts. At Giorgio Armani, gelled and kinked coifs, sculpted into a variety of textures and with an at times creative use of strands, delivered era finger waves into the present tense.

Image: @vogueturkiye/Instagram

Sherbet Shadow

Tangerines, petal pinks, and blue raspberries brought a certain sweetness to the beauty menu. Playful and painterly color reigned at Armani and Antonio Marras, while Prada’s sunset orange shadow was pressed from lid to brow for maximum impact.

Image: @antoniomarrasofficial/Instagram

This article was originally published on Vogue US.

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