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The Virtual try-on

Picture: Unsplash
Picture: Unsplash

South African beauty brands are now offering virtual try-on’s and shopping experiences.

A more personalised shopping experience has arrived on our screens since the pandemic hit. Beauty and fashion brands are now offering virtual shopping experiences, connecting customers with beauty experts and you can now try on your next lipstick shade online.

In 2020 during the first level 5 lockdown activewear brand Under Armour launched 4 new ways to shop their merchandise - the virtual shopping for a virtual view of clothing in the store, private store bookings, driveway ninjas who bring a selection to your home and private corporate shopping experiences that entails a one day shopping experience at the business premises. You can check out the Under Armour virtual experience at

Now, beauty brands offer a range of digital services making it easier to connect with the brand, get beauty advice and shop your favourite products. Take a look at four places you can get your virtual-try-on below.

Bobbi Brown

The brand offers live chats with their makeup artists who give advice and product recommendations. They also have virtual try on’s where you can safely try on a range of lipstick or foundation shades from the comfort of your home. Check out the digital services section on their site.

Woolworths Beauty

The brand collaborates with Clarins and Estée Lauder beauty experts and offers online skincare and makeup consultations. You can book a complimentary one-on-one session with a beauty expert for advice on products, colour, style and application techniques that work best for you. Check out the virtual consultation section on their site.

Estée Lauder

The beauty brand offers online consultations, virtual try on’s where you can find the perfect lipstick shade and base for your skin and offers a virtual skin analysis which then recommends product formulas that suit your skin. Check out the virtual beauty services section on their site.

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