We're proud to announce that Oriflame is joining us as an official partner for one of the most exciting events of the year: GLAMOUR's Most GLAMOURous Awards, taking place on Saturday, 19 July. Held at the ultra-luxurious Langham Hotel in Johannesburg, this iconic evening promises a stylish celebration of South African fashion's boldest voices, brightest stars, and boundary-pushers. This annual celebration honours South African women who epitomise style, confidence, and the undeniable magic that is glamour.
Oriflame is a global beauty and wellness brand, now launched in South Africa. Founded in 1967 and active in over 60 countries, it offers a flexible and risk-free business model. With its recent launch in South Africa, Oriflame is bringing its inclusive, plug and play model to enable a risk-free way to launch a business.
As the big day approaches, we sat down with the Oriflame team to talk about their vision of glamour, the power of healthy skin, and why this partnership is a perfect match.
What inspired your brand to partner with GLAMOUR’s Most GLAMOROUS this year?
As a brand that champions beauty, confidence, and empowerment, Oriflame is proud to partner with GLAMOUR’s Most GLAMOROUS 2025. This event is a celebration of women who embody elegance, individuality, and strength, values that are at the heart of everything we do. Following our recent launch in South Africa, this partnership will enable us to connect with a vibrant audience that shares our passion for beauty and wellbeing. We see this collaboration as a platform to showcase our award-winning, high performing products, designed without a prestige price tag to support the women who are redefining glamour on their own terms.
How does Oriflame define "glamour" in today’s fashion and beauty landscape?
At Oriflame, we define glamour something that brings authenticity, confidence and the freedom to express your true self. Today’s glamour is inclusive, sustainable, and deeply personal. It’s the glow of healthy skin, the confidence of a signature scent, and the joy of using products that align with your values. Whether it’s a bold lip, radiant skin, or a fragrance that lifts your mood, glamour is about feeling empowered in your own skin and celebrating your own unique beauty every day.
Are there any signature Oriflame products or services you feel truly represent GLAMOUR and will resonate with readers as well as the #GMG2025 nominees?
Absolutely. Our Novage+ Skincare range is a standout designed to deliver high-performance results with patented Bio Activating Technologies, it’s perfect for women who want visible results. Our Fragrance Collection also captures the essence of glamour, with mood-enhancing scents that evoke confidence, elegance, and joy. And of course, Tender Care, our iconic multi-purpose balm, is a timeless beauty essential that’s as versatile and beloved as the women we’re celebrating. These products reflect the spirit of GLAMOUR: elevated, empowering and timeless.
What are you most looking forward to as we build up to the most glamorous event of the year?
We’re excited to celebrate the inspiring women who are shaping the future of beauty and fashion in South Africa. From the nominees to the readers, this event is a tribute to creativity, resilience, and self-expression. We look forward to engaging with the GLAMOUR community, sharing our story, and showcasing our products in a setting that celebrates style and substance. Most of all, we’re looking forward to the unforgettable moments, meaningful connections, and the shared celebration of what it truly means to be glamorous in 2025.
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